|
|
|
|
 |
| |
|
|
EUROPEAN DAIRY GIANT, ARLA EYES HALAL MALAYSIA FUTURE COLLABORATION
Friday 14/12/2018
Halal concept is no longer seen as a religious obligation. Halal food products are in demand as it represents cleanliness, food safety and quality. The perception has revolutionized over time that many international food producers have shifted its food production to be Halal-compliant.
With the aspiration of creating greater trade and investment activities as well as wider market access opportunities for Halal producers, the Halal Industry Development Corporation (HDC) is striving to join forces with Arla Foods amba (Arla) and ARK Halal, towards the globalisation of Halal Malaysia.
Being among the largest producer of dairy products in the world, the implementation of Arla's Mandatory Standard - Halal Assurance System signifies Arla's commitment to the safety and security of the production of its Halal products.
Therefore, you are cordially invited to send a reporter and photographer to the news conference. Details of the event are as stated below:
Day/Date: Monday 17 December 2018
Time: 10.00 am - 12.15 pm
Venue: Halal Industry Development Corporation (HDC), Level 3, KPMG Tower, First Avenue, Bandar Utama, 47800 Petaling Jaya, Selangor
Spokesperson:
1.YBhg. Dato' Seri Jamil bin Bidin, CEO of HDC
2. Mr. Mahdi Salhab, Head of Global Halal, Arla Foods
3. Mr. Imran Musa, ARK HALAL
Programme
10.00 am: Media Registration
10.30 am: Welcoming Remarks by Mr. Imran Musa, Group CEO - ARK HALAL
10.35 am: Remarks by YBhg.Dato' Seri Jamil Bidin, CEO of Halal Industry Development Corporation (HDC)
11.00 am: ARLA Video Playback
11.05 am: Briefing on Arla's Halal Assurance System by Mr. Mahdi Salhab,
Head of Global Halal, Supply Chain, QEHS, Arla Foods amba
11.30 am: Photo Op
11.40 am: Question and Answer
12.15 pm: Refreshments
*Programme is subject to change without prior notice.
ABOUT HALAL INDUSTRY DEVELOPMENT CORPORATION SDN BHD (HDC)
Halal Means Business
The Halal Industry Development Corporation (HDC) was established on 18 September 2006 with the express objective of coordinating the overall development of the Halal industry in Malaysia for both the domestic and international markets. HDC is an agency under the Ministry of International Trade and Industry (MITI).
HDC is Malaysia's holistic response to the worldwide demand for better quality products and services as consumers gain confidence in the Halal process. Its key thrusts are to grow and advance the development of Halal standards; facilitate capacity- building for halal products and services; and promote growth and participation of Malaysian companies in the multi-trillion dollar global halal market and industry. Today, there is an estimated population of 1.8 billion Muslims worldwide. The global halal market is currently estimated at USD2.3 trillion covering both food and non-food sectors.
In its effort to serve as an international hub for the halal industry, HDC provides manufacturers, distributors, retailers, entrepreneurs, researchers and investors with comprehensive assistance to penetrate and serve a growing global halal market through the adoption of the Malaysian experience and expertise in food and non-food sectors. For more information, please visit HDC at - www.hdcglobal.com.
You are cordially invited to send your reporter and photographer/cameraman to cover the news conference.
SOURCE : Halal Industry Development Corporation (HDC)
FOR MORE INFORMATION, PLEASE CONTACT:
HDC PR & Media
Name: Norsida
Tel: +6012 324 9703
Email: norsida.ahmad@hdcglobal.com
Name: Intan Eidayu Zainal (ARK)
Tel: +6012 294 8106
Email: intan@arkhalal.com
-BERNAMA
|
|
|
|
|
|
