|
|
|
|
|
|
MEDIA INVITE: NFA TECHNOLOGIES SDN BHD'S MISMIS ORAL CARE RANGE PRODUCT LAUNCH
Friday 18/10/2019
Malaysian Technology Development Corporation would like to invite you to NFA Technologies Sdn Bhd’s MISMIS Oral Care Range product launch - which will be held as follows:
Day/Date : Thursday 24 October 2019
Time : 2.30 pm
Venue: Melati Room - Level 2, Bangi Resort Hotel, Bandar Baru Bangi
About
The rise in harmful elements found in beauty and healthcare products has resulted in a change in consumer behaviours. Consumers are now seeking or prioritising products that are natural and organic, free from chemical preservatives and additives. NFA Technologies Sdn Bhd believes that the demand will be on an increasing trend and therefore, MISMIS Natural and Organic oral care propositions is a good alternative to current tooth paste brands in the market.
MISMIS Natural Toothpastes have entered the present market with an exclusive property yet undefined in Malaysia. MISMIS aim to introduce products that rely lesser and lesser on artificial ingredients, bringing the wholesome goodness of natural ingredients to our consumers, MISMIS Natural Toothpaste is the inaugural of NFA Technologies Sdn Bhd (NFA) brand to promise prospective oral care products to their consumers.
NFA is a recipient of the Commercialisation of R&D Fund (CRDF) from MTDC to commercialise an oral care technology from polyphenol cocoa tannin, invented by a researcher from The Malaysian Cocoa Board (MCB). The technologies is by extracting a compound called “tannin” from polyphenol cocoa, that which is proven to be a natural antibacterial that inhibits the growth of bacteria in oral cavity. It’s other benefits include remineralise teeth to stay strong and prevent tooth decay.
The launch will include Retailers, Persatuan Pengguna Muslim, Dental associations, several invited parents and children.
Program Itinerary
2.30 pm : Arrival of Guests
3.00 pm : Welcoming Remarks by YBhg. Dato' Norhalim bin Yunus,
Chief Executive Officer, Malaysian Technology Development Corporation
3.15 pm : MISMIS Product Launch
3.30 pm : Press Conference
: Hi-tea
5.00 pm : End of Program
About MTDC
MTDC is a wholly-owned subsidiary of Khazanah Nasional Berhad and has been the key player in commercialisation and management of government funding since the 7th Malaysia Plan.
The company was set-up in 1992 to promote the adoption of technologies by local companies via commercialisation of local R&D or acquisition of foreign technologies. Since then, MTDC has been a key player in commercialisation and management of Government funds. Currently, MTDC manages five funds, specifically the Commercialisation of R&D Fund (CRDF), Technology Acquisition Fund (TAF), Halal Fund, Business Start-Up Fund (BSF) and Business Growth Fund (BGF).
Besides fund management, MTDC also provides an integrated support services for technopreneurs which includes advisory services such as mentoring, soft-landing, branding, fund raising, international collaboration and networking. MTDC’s commercialisation ecosystem has provided funding and assistance to over 500 technology-based companies that are involved in a wide range of activities ranging from the agricultural sector to ICT.
In the 9th Malaysia Plan (9MP) and 10th Malaysia Plan (10MP) alone, companies that were recipients of MTDC’s Commercialisation of Research and Development Fund (CRDF) and Technology Acquisition Fund (TAF) generated a total of RM1.974 billion in sales and contributed towards the creation of 5,261 new jobs and a total of 465 Intellectual Property Rights were filed.
About NFA Technologies Sdn Bhd
NFA Technologies Sdn Bhd (NFA) is a company in the ecosystem of Malaysian Technology Development Corporation (MTDC) that has commercialised a technology from a research institution under the Symbiosis Programme.
NFA is a recipient of the Commercialisation of R&D Fund (CRDF) from MTDC to commercialise an oral care technology from polyphenol cocoa tannin, invented by a researcher from The Malaysian Cocoa Board (MCB).
You are cordially invited to send a reporter and photographer/cameraman to cover the event.
SOURCE : Malaysian Technology Development Corporation Sdn. Bhd
FOR MORE INFORMATION & RSVP, PLEASE CONTACT:
Name: Alvirah Mohd Natt,
Vice President, Corporate Communications Department
Tel: 017 212 2802
Email: alvirah@mtdc.com.my
Name: Sharus Shavek Sharudin
Senior Associate, Corporate Communications Department
Tel: 012 358 4181
Email: sharusshavek@mtdc.com.my
-BERNAMA
|
|
|
|
|
|