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October 01, 2020 -Thursday

 
 
  SOFT LAUNCH OF DRIVE-IN CINEMA MALAYSIA, ASIA'S FIRST IMMERSIVE TECHNOLOGICAL DRIVE-IN CINEMA

Wednesday 02/09/2020

Drive-in cinema Malaysia brings a whole new experience for movie-goers that stimulates all five senses. Apart from screening the blockbuster films, upon entering the Drive-in cinema, audiences will drive through a series of platforms with stunning digital lighting effects that are themed to catch attention and leave audiences in awe. During the screening of the movies, multi-sensory effects and eye-catching illuminations will take place, bringing a whole new experience for movie-goers that has never been done before in Malaysia.

Our facilities can accommodate over 200 cars, in comparison to the competitor's average capacity of 30, making it the first immersive technological outdoor cinema in Asia. Drive-in Cinema Malaysia utilizes radio channels to broadcast the audio from the movie, hence, without the need of distributing Bluetooth speakers, we eliminate any risk of spreading COVID-19.

Drive-in Cinema Malaysia will be officially launched by Dato' Dr Ammar Abd Ghapar, Senior Director – Domestic & Events Division of Tourism Malaysia and is accompanied by Ahmad Idham, CEO of Finas , Dato' Haji Mohd Khalid, President of Malaysia Association Tourism Agency (MATA), and Dato' Mike Loh, President of ASEAN Retail-chain & Franchise Federation (ARFF).

Details of the event are as below:

Day/Date: Friday 4 September 2020

Time: 9.45 am to 11.30 am

Venue: MATIC, 109, JALAN AMPANG, KL


**Kindly RSVP your attendance by 3 September 2020

Programme

9.45 am: Registration of Press & Media

10.30 am: Arrival of the Guest of Honour & VIPs

10.35 am: National Anthem of Malaysia

10.38 am: Greetings by Emcee

10.40 am: Welcome Remarks by Mr. Phan KH, Managing Director of Perk Idea Sdn Bhd

10.45 am: Introduction of Drive-in Cinema Malaysia by Mr. Jie Wei, Project Director of Drive-In Cinema Malaysia

10.50 am: Honorary Speech by Dato' Dr Ammar Abd Ghapar, Senior Director – Domestic & Events Division of Tourism Malaysia

11.00 am: Official Soft Launch Ceremony of Asia's First Immersive Technological Outdoor Cinema, "Drive-In Cinema Malaysia"

Official Trailer Presentation of 'Drive-in Cinema Malaysia'

11.10 am: Acknowledgement of Strategic Partners & Sponsors

11.15 am: Official Group Photo with Guest of Honour & VVIPs

11.20 am: Q&A

11.30 am: End & Adjourn for One-on-One Interviews, Light Refreshments & Networking

You are cordially invited to send a reporter and photographer/cameraman to cover the soft launch event.

SOURCE: Global Creative Media Agency (GCMA)

FOR MORE INFORMATION AND RSVP, PLEASE CONTACT:
Name: Kevin Chong
PR & Corporate Communications at Global Creative Media Agency (GCMA)
Tel: +6012-634-8802
Email: kevinchong@gcma.tv

-BERNAMA

 
 
 

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