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March 29, 2024 -Friday

 
 
  NEW DATE FOR THE LAUNCH OF MALAYSIA BUSINESS EVENTS STRATEGIC MARKETING PLAN 2021 - 2030

Friday 02/04/2021

To further elevate Malaysia as preferred business and international sporting events hub in Asia, MyCEB is proud to announce the launch of Malaysia Business Events Strategic Marketing Plan 2021 - 2030 that emphasizes on three strategic axes to expand performance namely optimisation, foresight, and competitiveness. These strategic anchors will be applied in implementing, planning, and monitoring all initiatives collaboratively with the business events industry.

In line with Malaysia's Shared Prosperity Vision (SPV) 2030, the National Tourism Policy (NTP) 2020 - 2030 and our Ministry of Tourism, Arts and Culture’s Strategic Plan 2021 – 2025, the Business Events Strategic Marketing Plan aims to effectively capitalise on our nation’s strengths and opportunities. This is done through robust technologically driven public relations, sales, marketing and communication implementations, innovation as well as smart partnerships that would boost industry resilience, high-yield economic impacts, benefits beyond tourism and sustainable practices.

With that, we would like to invite members of the media to cover the Launch of Malaysia Business Events Strategic Marketing Plan 2021 - 2030 on 15 April 2021 with our guest of honour, YB Dato' Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture Malaysia.

Details of the event are as below:

Day/Date: Thursday 15 April 2021

Time: 4.30 pm

Venue: Grand Ballroom, Pullman Bangsar, Kuala Lumpur


Attire: Malaysian Batik/Business Attire

Program
Please click here for the PROGRAM

There will be a press conference and breaking fast ceremony after the launch. However, you are invited to stay throughout the event.

You are cordially invited to send a reporter and photographer/cameraman to cover the event.

SOURCE: Malaysia Convention & Exhibition Bureau

FOR MORE INFORMATION AND RSVP, PLEASE CONTACT:
Name: Khaleeda
Email: khaleeda@myceb.com.my

Name: Nurul Nadia
Email: nadia.rahim@myceb.com.my

Tel: +603 8893 4548/4545

-BERNAMA
 
 
 

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