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BAWANGCHAJI REBRANDS AS "CHAGEE" & OFFICIALLY REVEALS ITS NEW BRAND AMBASSADOR AT THE GRAND OPENING OF THE 1ST CHAGEE FLAGSHIP STORE, PAVILION KL
Thursday 31/03/2022
BaWangChaJi officially rebrands as CHAGEE with all-new interior design, logos, and packaging to bring a modernized tea house feel that will elevate the consumer’s experience through all five senses – taste, hearing, sight, smell, and touch.
This announcement is to be made official at the Grand Opening of the first CHAGEE 2.0 Flagship Store in Pavilion Kuala Lumpur, where visitors are able to grasp the new designs and retail concept while enjoying their tea-based beverages.
In addition to that, CHAGEE will also be hosting an official reveal of their new brand ambassador - YBhg. Datuk Wira Dr Lee Chong Wei, who will be joined by renowned actress - Hannah Delisha, to further drive CHAGEE’s rebranding journey.
YBrs En. Mohd Hilaluddin Abd Shukor, CEO of Perbadanan Nasional Berhad (PERNAS), will be present as the Guest of honor to officiate the event.
Invitation to Press & Media:
You are cordially invited to the above-mentioned event.
Please find the details below
Day/Date: Saturday 2 April 2022
Time: 10.00 a.m. to 12.00 p.m.
Venue: CHAGEE Flagship Store, Pavilion Kuala Lumpur (Level 6 - L6.43.00)
PROGRAM
10.00 am: Media Registration
CHAGEE Tea Refreshments
CHAGEE Photography & Tea Leaf Crafts Activities for Press & Media
10:45 am: Arrival of VIPs
- YBrs En. Mohd Hilaluddin Abd Shukor, CEO of PERNAS
- Mr. Jack Chong Cai Liang, CEO of CHAGEE Malaysia
- YBhg. Datuk Wira Dr Lee Chong Wei, Brand Ambassador of CHAGEE
- YBhg Dato’ Sri Edmund Ong Seng Wai, Partner of CHAGEE Malaysia
- Mr. Lovell Ho, Senior Director - Retail & Leasing of Kuala Lumpur Pavilion Sdn Bhd
- Ms. Hannah Delisha, Celebrity Guest
11:00 am: Negara-ku
11:03 am: Greetings by Emcee
11:05 am: Welcome Remarks by Mr. Jack Chong Cai Liang, CEO of CHAGEE Malaysia
11:10 am: SPECIAL ANNOUNCEMENT OF THE CHAGEE BRAND AMBASSADOR
11:15 am: Opening Remarks by YBhg. Datuk Wira Dr Lee Chong Wei, Brand Ambassador of CHAGEE Malaysia
11:20 am: Greetings & Special Celebrity Guest Appearance by HANNAH DELISHA
11:25 am: Honorary Speech by Guest of Honor, YBrs En. Mohd Hilaluddin Abd Shukor, CEO of PERNAS
11:30 am: OFFICIAL GRAND OPENING OF THE 1ST CHAGEE FLAGSHIP STORE, IN CONJUNCTION WITH THE ANNOUNCEMENT OF CHAGEE
REBRANDING CEREMONY
OFFICIAL RIBBON CUTTING CEREMONY:
- YBrs En. Mohd Hilaluddin Abd Shukor, CEO of PERNAS
- Mr. Jack Chong Cai Liang, CEO of CHAGEE Malaysia
- YBhg. Datuk Wira Dr Lee Chong Wei, Brand Ambassador of CHAGEE
- YBhg. Dato’ Sri Edmund Ong Seng Wai, Partner of CHAGEE Malaysia
- YBhg. Datuk Joe Lee Chong Hoon, Director of CHAGEE Malaysia
- Mr. Lovell Ho, Senior Director – Retail & Leasing of Kuala Lumpur Pavilion Sdn Bhd
- Ms. Yap Yee Yin, Director of CHAGEE Malaysia
- Mr. Yap Kiam Bun, Director of CHAGEE Malaysia
- Ms. Hannah Delisha, Celebrity Guest
11:35 am: Official Group Photo
11:40 am: Lion Dance Presentation
11:45 am: Presentation of Token of Appreciation to the VVIPs
11:50 am: Q & A Session
- YBrs En. Mohd Hilaluddin Abd Shukor, CEO of PERNAS
- Mr. Jack Chong Cai Liang, CEO of CHAGEE Malaysia
- YBhg. Datuk Lee Chong Wei, CHAGEE Brand Ambassador
12.00 pm: POST EVENT 1-ON-1 MEDIA INTERVIEW (On Request; Limited Slots Available)
- YBrs En. Mohd Hilaluddin Abd Shukor, CEO of PERNAS
- Mr. Jack Chong Cai Liang, CEO of CHAGEE Malaysia
- YBhg. Datuk Lee Chong Wei, CHAGEE Brand Ambassador
- Ms. Hannah Delisha, Celebrity Guest
1:00 pm: End
You are cordially invited to send a reporter and photographer/cameraman to cover the event.
SOURCE: Global Creative Media Agency (GCMA)
FOR MORE INFORMATION AND RSVP, PLEASE CONTACT:
Name: Danial Siah
Publicist
Global Creative Media Agency (GCMA)
Tel: +6012-397 3727
Email: dan.siah@gcma.tv
-BERNAMA
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