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24 COMPANIES BEING AWARDED CERTIFICATION OF EXCELLENCE
Friday 12/10/2012
KUALA LUMPUR, Oct. 12 (Bernama) --
Another 24 companies received their certifications for the National Mark of Malaysian Brands (NMMB) during the Malaysian Brand Forum 2012 & Launch of the “Brand Transformer” at the Palace of the Golden Horses, Seri Kembangan. H.R.H. Raja Dr.Nazrin Shah Ibni Sultan Azlan Muhibbuddin Shah, the Regent of Perak Darul Ridzuan graced this Event and presented the certificates and trophies to the successful recipients of the NMMB.
The objective of this Event is to promote the NMMB, which is a trust mark, as a symbol of excellence, quality and distinction for Malaysian products and services. The NMMB is one of the strategic initiatives under the SME-Brand Development Programme which is aimed at promoting greater market access to SMEs that have proven to be capable suppliers of products and services. Since its inception in 2009, a total of 55 companies have been certified with the NMMB.
During the event, H.R.H. Raja Dr.Nazrin Shah Ibni Sultan Azlan Muhibbuddin Shah also launched the “Brand Transformer”, which serves as the ‘vehicle’ to demonstrate the benefits of using appropriate and attractive packaging, technology and materials to enhance packaging to SMEs in the rural areas. The Brand Transformer will be going on a nationwide road-show and is scheduled to run around 25 sessions per year. It is also aimed at enhancing the awareness on the importance of branding and packaging.
Among the highlights of the event includes a Forum entitled “Branding Malaysian”, which focused on exploring new approach to branding. The main objective of this Forum is to encourage the development of companies, especially SMEs in Malaysia. The Special Guest speakeris the former Premier, Y.A.Bhg. Tun Dr. Mahathir Mohamad and moderated by the renowned Ms. Wan Zaleha Wan Ahmad Radzi.
“Through this certification and recognition, the recipients are indeed regarded as our representatives and brand ambassadors of Malaysia - to stand proud and tall, in the eyes of the world”, said Y.B. Dato’ Mukhriz Mahathir, Deputy Minister of International Trade and Industry (MITI) in his address during the event. The event was also attended by Y.Bhg. Datuk Dr. Rebecca Fatima Sta Maria, Secretary-General of MITI, Y. Bhg. Datuk Ir. (Dr.) Mohamed Al Amin Hj. Abdul Majid, Chairman of SME Corp. Malaysia and Y.Bhg. Dato’ Hafsah Hashim, Chief Executive Officer of SME Corp. Malaysia.
About: SME Corp. Malaysia
SMIDEC was established under the Small and Medium Entreprises Corporation Malaysia Act 1995 (Act 539) and was later rebranded as SME Corporation Malaysia on 2 October 2009.
SME Corp. Malaysia assumes the task as the central coordinating agency to formulate overall policies and strategies for SMEs, and to coordinate programmes across 15 Ministries and 60 Agencies. SME Corp. Malaysia is the central point of reference for research and data dissemination on SMEs in Malaysia and positions itself as the single point of contact for all information and advisory services through its One Referral Centre ( ORC ), located at its premises in Platinum Sentral.
An agency under the Ministry of Trade and Industry (MITI), SME Corp. Malaysia assumes the role of the Secretariat to the National SME Development Council (NSDC), which is chaired by the Honourable Prime Minister of Malaysia. SME Corp. Malaysia has also been tasked to implement and drive the SME Masterplan 2012-2020, in horizontal collaboration with other Ministries and agencies to ensure that our SMEs - the building blocks of our nation’s economic growth, are transformed, to better serve the nation.
SOURCE: SME CORP. MALAYSIA
FOR MORE INFORMATION, PLEASE CONTACT:
NAME : Mr Faiz R Sutarji
MOBILE : 012-645 0703
TEL : 03-2775 6014
E-MAIL : faizramzi@smecorp.gov.my
NAME : Ms. Sarahana Mohamad
MOBILE : 017-905 4429
TEL : 03-2775 6225
E-MAIL : sarahana@smecorp.gov.my
WEBSITE : http://www.smecorp.gov.my
E-MAIL : info@smecorp.gov.my
--BERNAMA
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