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AXA ASIA LAUNCHED REGIONAL HEALTH ADVERTISING CAMPAIGN
Monday 29/10/2012
KUALA LUMPUR, Oct 29 (Bernama) --
AXA Asia recently rolled out its latest regional Health advertising campaign in 4 Asian countries. The campaign is currently being aired in Hong Kong, Malaysia and Thailand and Indonesia.
Building on AXA’s commitment to “redefining standards”, the campaign sheds lights on AXA’s “New World of Health” portfolio of health protection products. The “New World of Health” campaign consists primarily of two commercials, each aiming to address issues identified as of concern to customers in Asia.
The ‘Along my life’ campaign launched for Malaysian market depicts the issues faced by the high cost of medical bills and the impact those have on the family. This is particularly relevant to Asia, where family is an extended family unit, with different generations often financially supporting others when an illness strikes.
To address this insight, AXA offers a Medical Plan that provides unlimited medical cover that allows access to annual medical coverage to make multiple claims throughout one’s life stages. In addition, with its comprehensive medical care which provides protection well beyond retirement years, it ensures one need not have to worry about utilizing their life savings to pay for their medical bills when they need it the most.
The campaign is part of a broader strategic emphasis by AXA Asia to expand its footprint in the Asia health care industry. Against the backdrop of Asia's booming demographics, a prevailing lack of adequate health insurance coverage across Asia, Health represents major growth opportunities for AXA Asia.
AXA Asia has set aggressive targets to double the size of its regional health business between the end of 2012 and 2015. To deliver this expansion across its 8 regional markets, it has actively invested in broadening the range and depth of its product offerings, while in parallel building and strengthening health-specific capabilities both regionally and locally. AXA Asia also builds on the capabilities of the worldwide AXA Group, which is a top-5 international health player, offering healthcare solutions with a global reach.
About AXA in Malaysia
AXA Affin General Insurance Berhad is one of the leading general insurance companies in Malaysia, providing protection solutions to individuals and businesses. We employ about 700 people in 21 offices all over Malaysia, and services more than 300,000 customers through nearly 3000 agents. With over 130 years of experience in Malaysia, we have expertise in personal, business and health insurances.
Incorporated in February 2006, AXA AFFIN Life Insurance Berhad (AXA AFFIN) is a joint venture company between AFFIN Holdings Berhad and AXA Group, a worldwide financial protection leader, which is headquartered in Paris. Leveraging on the AXA Group’s strength as a financial protection expert and AFFIN Holdings’ local knowledge and diversified network, AXA AFFIN is focused on helping individuals manage risk and achieve their financial goals. AXA AFFIN will strive to build close and lasting relationship with its customers, offering them care, support and advice with the highest standard of professional ethics.
About AXA Asia
AXA Asia is committed to become a preferred company in financial protection and wealth management. AXA Asia is part of the AXA Group, and has grown rapidly in Asia with a presence in China, Hong Kong, Indonesia, India, Malaysia, the Philippines, Singapore and Thailand. AXA Asia serves over 6.4 million customers and employs over 7000 employees across the region at the end of 2011.
About the AXA Group
The AXA Group is a worldwide leader in insurance and asset management, with 163,000 employees serving 101 million clients. In 2011, IFRS revenues amounted to Euro 86.1 billion and IFRS underlying earnings to Euro 3.9 billion. AXA had Euro 1,065 billion in assets under management as of December 31, 2011.
The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 “ Bloomberg: CS FP “ Reuters: AXAF.PA). AXA’s American Depository Shares are also quoted on the OTC QX platform under the ticker symbol AXAHY.
The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD, and is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance.
SOURCE: AXA Affin General Insurance Berhad
AXA Affin General Insurance Berhad
NAME : Nursuriyani Zainol Abidin
Vice President, Communications, Marketing and R&D
TEL : (603) 2170 8355
E-MAIL : suriyani.zabidin@axa.com.my
NAME : Tengku Azrawati Tengku Arshad
Corporate Communications Manager
TEL : (603) 2170 8425
E-MAIL : azrawati.arshad@axa.com.my
AXA AFFIN Life Insurance Berhad
NAME : Juliet Wong
Head, Brand & Marketing
TEL : (603) 2117 6672
E-MAIL : juliet.wong@axa-life.com.my
NAME : Kok Pui Kuan
Manager, Branding & Communications
TEL : (603) 2117 6670
E-MAIL: puikuan.kok@axa-life.com.my
--BERNAMA
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