“With a total market size of 770 billion dollars, the Asian e-commerce market is by far the biggest in the world. Also, the market’s growth rate of 44% is a lot higher than other continents. Therefore, it was an easy decision to expand our business to Asia” says CEO Domingo Karsten.

In the Kuala Lumpur office, Saleduck Asia Sdn Bhd will start with 12 employees. The team consists of talented local marketing professionals and web developers. Overall, Saleduck will now be represented by 35 employees worldwide. CTO Ben Rogmans and Commercial Manager Rosanne Hortensius exchanged Amsterdam for Kuala Lumpur to supervise the launch of the new team. This year, Saleduck is set to launch in five South East Asian countries.

A warm welcome

Saleduck has experienced a warm welcome in Malaysia. “The environment for startups is surprisingly good and we are very comfortable doing business here. Especially now that the government has rewarded our ambitious plans with the prestigious MSC status” says Ben Rogmans Jr.

The prestigious and exclusive MSC status is granted by the Malaysian government to offer innovative multimedia companies substantial business benefits. Doing so, the country hopes to become the Silicon Valley of South East Asia.

Currently, the Saleduck platform is already available in Malaysia and Singapore, where it collaborates with big players such as AirAsia, Uber and Groupon.

So far, Saleduck is self-funded. However for the first time, the company is open for strategic investors to come onboard in order to accelerate the company’s growth. The planned investment amounts to 500,000 euros.