SINGAPORE, June 8 (Bernama-BUSINESS WIRE) -- C&C Group announces new distribution partnership with InterBev (Singapore) Limited, a subsidiary of ThaiBev.
 
Under the terms of the newly-formed partnership, Interbev Singapore and C&C Group will work together to strengthen Magners’ presence in key market growth channels. Interbev Singapore will begin its nationwide distribution of Magners in Singapore from September 1, 2016.
 
Sales of Magners by Interbev Singapore will be supported by its business partner, F&N Foods, also a subsidiary of ThaiBev. The formidable team of Interbev Singapore and F&N Foods is strategically placed as a full-fledged, one-stop beverage company with an extensive distribution network to develop and grow premium brands.
 
Conor Hardy, Regional Director of C&C Group’s Asia Pacific Division, said, “We are delighted to announce this new strategic partnership with Interbev in Singapore. Magners has been long established in the Singaporean market and is one of leading cider brands. This partnership with Interbev will allow Magners to enhance its cross-channel presence and availability”
 
Kevin Ng, Vice President – International Business, Interbev (Singapore) Limited said “We are happy to be in this new distribution partnership with C&C Group. Together with our partner business, F&N Foods we are confident of propelling the growth of one of the most enduring brands of ciders here in Singapore”
 
-End-

About C&C Group plc
 
C&C Group manufactures Bulmers the leading Irish cider brand, Magners the premium international cider brand, the C&C Brands range of English ciders and the Tennent’s beer brand.
 
C&C Group also owns and manufactures Woodchuck and Hornsby’s, two of the leading craft cider brands in the United States.
 
C&C Group also distributes a number of beer brands in Scotland, Ireland and Northern Ireland, primarily for Anheuser-Busch InBev, and owns Wallaces Express, a Scottish drinks wholesaler. The Group’s Irish wholesaling subsidiary, Gleeson group, owns and manufactures Tipperary Water and Finches soft drinks.
 
C&C Group is headquartered in Dublin and its manufacturing operations are based in Co. Tipperary, Ireland; Glasgow, Scotland; Somerset, England; and Vermont, USA. C&C Group plc is listed on the Irish and London Stock Exchanges.
 
About InterBev (Singapore) Limited
 
The Singapore office is the regional headquarters for the development of sales, marketing and distribution strategies in South East Asia - supported further by two local offices in Malaysia and Cambodia.
 
Interbev is one of the industry’s most dynamic global drinks businesses. As the international arm of ThaiBev, the company specialises in developing distinctive, premium local brands for global growth, with a portfolio of recognised brands including some of the fastest growing and most prestigious beers and spirits in the market today.
 
About Thai Beverage Public Company Limited
 
ThaiBev was established in 2003 to consolidate a number of leading spirits and beer businesses in Thailand belonging to the founding shareholders and other investors. In 2006, it registered ThaiBev's (Y92) listing on the Singapore Exchange ("SGX"), and subsequently expanded to the non-alcoholic beverage and food sectors to diversify its product portfolio, enhance logistics efficiency, and mitigate business risks. Today, ThaiBev is not only Thailand's leading beverage producer, but also one of Asia's largest beverage producers. The business consists of four segments - spirits, beer, non-alcoholic beverage, and food.
 
ThaiBev (Y92, SGX), which aims to be a key beverage company in the region, has an extensive distribution network in Asia and has a stable of recognized brands including Chang Beer, the Group's signature beer.
 
About F&N Foods Pte Ltd
 
F&N Foods Pte Ltd is part of the Fraser and Neave, Limited which ranks as one of the most established and successful companies in the region with an impressive array of renowned brands that enjoy strong market leadership.
 
Contacts
C&C Group
Conor Hardy
+65 9146 3144
or
Interbev Singapore
Sebastian Loh
+65 9686 5170

Source: C&C Group
  
View this news release online at:
http://www.businesswire.com/news/home/20160607006014/en

--BERNAMA