SINGAPORE & CANNES, France & LONDON & NEW YORK, June 23 (Bernama-BUSINESS WIRE) -- Kiosked,
the leading, global Advertising Automation platform,
today unveiled its
360° Panorama experiences at
Cannes Lions. Empowering the world’s largest publishers and brands with the ability to extend virtual reality experiences to consumers, the new Kiosked offering is available today worldwide. With more than 15,000 delegates from 100 countries in attendance at Cannes Lions, this represents a landmark launch for the company.
“The demand for Kiosked’s immersive panorama ad units is astonishing as the appetite for delivering richer creative experiences continues to grow. Our Kiosked launch has exceeded all expectations, and our participation at Cannes will enable us to connect with the smartest minds in the ad world to further improve the ultimate user experience,” said
Antti Pasila, Chief Strategy Officer and Co-Founder of Kiosked. “While the results of Google’s latest study of its own display advertising platforms reveal 56.1% of impressions are not seen, we know the only impression worth an advertiser’s money is a viewable impression. With Kiosked’s new immersive 360 advertising unit we are committed to a 100% viewable impression.”
Kiosked caters to the increasing demand in the virtual reality market by offering the immersive
panorama units. This is enabled by the advertising automation company’s rapid growth in all key digital advertising markets. Kiosked ads currently reach more than 300 million unique visitors per month with 4 billion monthly impressions. Additionally, its in-content advertising placements are featured by more than 1,000 premium publishers including
Forbes,
IDG, and
About.com.
The 360° Panorama Video is the latest unit to be released by the
Kiosked Innovation Lab.
It is
designed for creating immersive brand experiences on-the-go for a variety of high-involvement categories such as airlines, hotels, tourism, events, automotive and real estate.
The Kiosked 360 Panorama Experience "The interest Kiosked is seeing here at
Cannes is an important step in paving the way for immersive 360 panorama advertising. The ad unit has been immediately accepted by world class publishers, and brands love that the programmatic panorama solution delights and more effectively engages their viewers,” said
David McGrath, Managing Director of Kiosked and Co-Chairman for the Data Council of IAB Singapore.Kiosked is the leading Advertising Automation platform company for native, in-view digital advertising. Kiosked dynamically creates high performing ad placements within the publisher content, solving the industry’s major issues around ad viewability, relevance, and performance of ads. Headquartered and founded in Helsinki, Finland, today Kiosked has offices in nine countries around the world. For more information visit
www.kiosked.com