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  ​HERTZ LAUNCHES FULL LOYALTY PROGRAM TO FOUR ASIAN MARKETS

Thursday 01/09/2016



AsiaNet 65531

SINGAPORE, Aug. 31, 2016/Medianet International-AsiaNet/ --
 
Hertz has launched the full featured Hertz Gold Plus Rewards(R) loyalty program to residents of China, Japan, Singapore and South Korea. New and existing program members from these four markets can now earn and redeem Gold Plus Rewards Points in participating countries, and have the opportunity to access the Five Star(R) and President's Circle(R) premium tiers.
 
Free to join, Hertz Gold Plus Rewards is an award-winning loyalty program that allows members to earn points and redeem them for Reward Rental Days. Additionally, membership benefits include fast pick-up and drop-off of their booked car, free additional drivers, members only discounts, access to exclusive promotions and service information. To obtain more information and enrol, customers can visit: www.hertz.com/rentacar/member/enrollment
 
To celebrate the launch, Hertz is offering its Gold Plus Rewards members residing in China, Japan, Singapore, South Korea and selected European countries up to 550 bonus points when booking their Hertz rental. In order to receive the bonus points, members need to book their vehicle by September 30th, 2016 and complete the rental by December 31st, 2016. For full terms and conditions, please visit www.hertz.com/goldwelcome/en.
  
"It's fantastic to be able to launch the Gold Plus Rewards program and to give our dedicated members in China, Japan, Singapore and South Korea access to premium tiers, providing them with even more reasons to rent with Hertz," said Eoin Macneill, Vice President Hertz Asia Pacific. "Gold Plus Rewards’ continuous enhancements and developments showcase our mission to provide our loyal customers with the best possible car rental experience every time."
 
The Hertz Gold Plus Rewards program received top honours at the 2016 FlyerTalk Awards, winning in each category and geographic region of the Drive group. The program was named the Best Rewards Program across the Americas, Europe/Africa and Middle East/Asia/Oceania for the fifth consecutive year and additionally received the Outstanding Benefits recognition globally.
  
About Gold Plus Rewards points and Five Star and President's Circle tiers:
 
Gold Plus Rewards points: 
Members can earn one point for every U.S. dollar or its equivalent spent on rentals and select optional service charges. Points can be redeemed for a day, a week or a weekend rental towards a selection of cars. Participating countries for points redemption include Australia, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, New Zealand, Norway, Spain, Sweden, U.K. and the U.S. Points do not expire as long as member has any Hertz Gold Plus Rewards program activity in the prior 24 months.
 
Five Star:
This status is obtained through seven qualifying Hertz Gold Plus Rewards rentals, or US$1,500 spend in a 12-month period. Five Star customers will receive complimentary one-vehicle-class upgrade with every rental (subject to availability), 10% bonus points on all Hertz rentals (1.10 points per dollar spent), and 900 points after every 10 qualifying rentals. Customers will also receive e-mail offers on special promotions, discounts, service information, prize draws plus all other perks of the Gold Plus Rewards program.
 
President's Circle:
This status is obtained through 20 qualifying Hertz Gold Plus Rewards rentals, or US$4,000 spend in a 12-month period. President’s Circle customers will receive a guaranteed one-vehicle-class upgrade with every rental, 25% bonus points on all Hertz rentals (1.25 points per dollar spent), and 900 points after every 10 qualifying rentals. Customers will also receive e-mail offers on special promotions, discounts, service information, prize draws plus the perks of the Gold Plus Rewards program.
 
Additional Information:
In addition to the above, Gold Plus Rewards members also have exclusive access to the following benefits:
 
Hertz Gold Choice(R): Provides members with the confidence of knowing their vehicle will be ready for collection, plus the freedom to choose a different vehicle at no additional charge. 
 
Mobile Gold Alerts: Members receive personalised email and text messages with up-to-the-minute vehicle information.
 
Faster Rentals: Members can fast track their pick-up and drop-off experience at over 50 dedicated airports around the world, and over 4,000 locations worldwide.
 
- ENDS -
 
About Hertz Global
Hertz Global Holdings operates the Hertz, Dollar, Thrifty and Firefly car rental brands in approximately 10,000 corporate and licensee locations throughout approximately 150 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz Global Holdings is the largest worldwide airport general use car rental company with approximately 1,635 airport locations in the U.S. and more than 1,320 airport locations internationally. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost(R), Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz Global Holdings apart from the competition. Additionally, Hertz Global Holdings owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business in international markets and sells vehicles through its Rent2Buy program. For more information about Hertz Global Holdings, visit: www.hertz.com.
 
Hertz Press Contact:
Eloise Hurley Wellington
ICON International Communications
T: +61 2 8235 7600
E: ehurley@iconinternational.com.au  
 
SOURCE: Hertz Singapore 

--BERNAMA

 
 
 

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