SUBANG JAYA, Oct 14 (Bernama) -- Power brand Mentos continues to “stay fresh” with their collaboration with Twentieth Century Fox and Marvel, taking up limited rights to run a contest with X-Men: Apocalypse, the ninth instalment in the X-Men film series.  X-Men: Apocalypse is a 2016 American superhero film based on the fictional X-Men characters in Marvel Comics.  The X-Men film series shares Mentos’ long-standing popularity and appeal with youths.  This marketing initiative aims to keep the brand fresh in consumers’ minds.

The collaboration, which culminated in the Mentos Unlocks the X-Power in You Contest, offered exclusive X-Men prizes and cash worth more than RM50,000. The successful campaign drew over 3500 entries, and was celebrated with a prize presentation ceremony for the contest winners.  Grand prize winner Encik Mohd Nizan walked away with an exclusive X-Men Apocalypse Keyboard Laser, a trolley bag, T-shirt, RM5,000 in cash and one year’s supply of Mentos.

Mentos is a well-known confectionary brand, and its successful ‘Stay Fresh’ campaign is one of the longest-running ever. First produced in the Netherlands in 1948, the brand has expanded from scotch mints to include chewing gums and hard candy in various flavours. Mentos can be purchased at convenience stores and hypermarkets nationwide.

SOURCE : Pixarus Communications Sdn Bhd

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Ng Ching Hau / Choy Su-Ling 
Tel: +603 - 6263 9082
Fax: +603 - 6263 9081
Email: ngchinghau@pixarus.com.my / choysuling@pixarus.com.my

--BERNAMA