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March 29, 2024 -Friday

 
  BEHOLD THE ROOSTER OF DESTINY - WEBE LIVESTREAMS A ROOSTER THAT HELPS WITH THOSE DIFFICULT QUESTIONS DURING THE FESTIVE SEASON

Friday 27/01/2017



KUALA LUMPUR, Jan 27 (Bernama) -- In celebration of the Chinese New Year (“CNY”), TM Group’s Digital Mobility Services Provider and Centre of Excellence in mobility, webe, is streaming digital feed of a live rooster on their Facebook page. Onscreen, the “Rooster of Destiny” will be helping viewers decide some of the common choices they will face this festive season. The fun video stream marks the peak of webe’s on-going CNY campaigns which includes the #syiokkawkaw as well as #matefor9 promotion.

webe cheerfully invites everyone to tune in to https://www.facebook.com/webedigital/ from 27 – 30 January, and watch the bird in his specially designed rooster house.  Split into two halves – one yellow, the other red - each half of the house depicts the answer to a typical CNY choice.

Wherever the Rooster of Destiny is standing when the viewer tunes in, is the guidance they must follow to achieve happiness and prosperity in the New Year.  The rooster will be ‘talking’ with fans throughout the period as well, courtesy of Grey Malaysia who have designed and built a chatbot, or ‘chickbot’ to help respond to questions.

Speaking on this latest initiative by the community-led brand, Chief Marketing Officer of webe, Lai Shu Wei shared, “By leveraging on the current popularity of streaming video on social media, we aim to engage with consumers and directly complement interest in our on-going #syiokkawkaw campaign. Alongside the #matefor9 promotion, activation initiatives like this are a testament to our continued commitment to evolving our offerings towards better serving our customers as well as ensuring a memorable user experience.”

Ending on 12 February 2017, webe’s #syiokkawkaw campaign is still offering new subscribers never-ending data, calls and SMS at only RM79* per month. If you’re looking for a new device as well, the #matefor9 promotion will allow you to pick up either a Huawei Mate 9 or Mate 9 Pro that comes with a 9-month webe mobile subscription.

To view the Rooster of Destiny trailer, please click here:  http://blog.webe.com.my/news/are-you-ready-for-the-rooster-uncover-your-destiny-with-webe- 

The live stream will be available for viewing from 27 - 30 January 2017 at this site: https://www.facebook.com/webedigital/

About webe

webe is the new digital mobility service provider that is part of the TM Group. webe’s brand philosophy is unique – ‘start here. go anywhere.’ This exemplifies the diversity of how communities can come together to make things happen, for a better Malaysia. The brand exists for our communities to co-create positive change with the power of data, technology and collaboration.

As a testament to the company’s commitment to develop deeper relationships with the communities, webe launched its unique crowd-backing online community platform called ‘webe community’ to connect, collaborate, co-create, and empower individuals, groups, and members of the local community to band together to make what Malaysians care about happen.

Under TM’s aspiration of becoming the Malaysia’s Convergence Champion, webe will become the Centre of Excellence for Mobility in TM.

SOURCE : Arcis Communications Malaysia

FOR MORE INFORMATION, PLEASE CONTACT: 
Name : Shereen Chan 
Account Manager 
Tel : +603 7859 6738 / +6019 621 0091
Email : shereen@arciscommunications.com

Name : Adam Row
Junior Account Manager 
Tel : +603 7859 6738 / +6011 3987 4200
Email : addy@arciscommunications.com

--BERNAMA 

 
 
 

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