TOKYO, Feb. 10, 2017 /Kyodo JBN-AsiaNet/ --
 
- Store Specializing in Outstanding Japanese Products, Ideas and Services -
 
"ISETAN The Japan Store Kuala Lumpur," the world's first Japanese lifestyle specialty store launched in Malaysia by Isetan Mitsukoshi Holdings Ltd. last autumn, is set to open five authentic Japanese restaurants at 11 a.m. on February 17, 2017.
 
The store was opened in collaboration with Cool Japan Fund on October 27, 2016. To cater for the increasing global interest in Japan, the store brings products and services that represent Japan's way of living to overseas customers. This store aims to be a go-to center, exposing people abroad to all aspects of Japan's rich history, culture, technology and diversity. ISETAN wishes to inspire the daily lives of its customers, starting with Malaysia before expanding its wings to other countries.
 
   (Images: http://prw.kyodonews.jp/opn/release/201702088641/?images)
 
Floor Outline (Merchandise)
All of the shops on the six floors will feature high-quality product lineups from Japan and its regions. Over 200 brands being released for the first time will be on display and for sale.
 
   - GF THE MUSEUM "Experience the ultimate Japan"
This floor expresses Japan's rich diversity, including fashion, art and technology.
 
   - 1F THE STUDIO "Experience fashion live"
This floor conveys fashion culture and arranges information transmission space for fashion people from ASEAN countries.
 
   - 2F THE ROOM "Experience grateful lifestyle"
This floor conveys beautiful, healthy Japanese lifestyles and ways of living through a lifestyle-shop presentation.
 
   - 3F THE CUBE "Experience an inspiring culture"
On this floor, in the three zones of "feel," "know" and "create," visitors can experience Japanese culture that exhilarates both the mind and the body.
 
   - 4F THE TABLE "Experience premium dining"
To deliver the taste of "washoku," this floor will bring together around six famous restaurants to serve foods such as general Japanese cuisine, sushi, yakitori, tonkatsu and yakiniku.
 
   - LGF THE MARKET "Experience seasonal flavors"
This floor offers authentic Japanese flavors that convey the changing four seasons, whose beauty is expressed in "haiku," as well as new styles of food utilizing technology.
 
4F THE TABLE "Experience premium dining"
In 2013, Japan's symbolic traditional food culture, washoku (Japanese cuisine), was selected to be part of UNESCO's Intangible Cultural Heritage list. Since then, global demand for authentic washoku has been on the increase.
 
This February, ISETAN The Japan Store Kuala Lumpur is proud to present the opening of the Restaurant Floor. On February 17, 2017, at 11:00 a.m., five
restaurants that let guests "experience premium dining" will be unveiled on the 4th floor of the store. Each restaurant is a renowned culinary establishment in
its own right and will specialize in a different style of washoku: sushi, tonkatsu, yakiniku and other delights, prepared by Japanese chefs.
   (*This restaurant floor will host a total of six restaurants; the sixth is experiencing some delay and will open at a later date).
 
With these restaurants, the store welcomes food lovers not only from Malaysia but from neighboring Asian countries as well. Given the store's prime location of Bukit Bintang, the Restaurant Floor looks forward to serving large tourist crowds. Through ISETAN The Japan Store Kuala Lumpur, we would like to share the "True Taste of Washoku."
 
   - Number of restaurants: 6
   - Total number of seats: 253
   - Operating hours: 11:00 a.m.-11:00 p.m.
     (last order time differs in each restaurant)
 
   Restaurant Information:
   Japanese hot pot: "TORIDEN" from Fukuoka (first outlet overseas)
Experience an evolution of flavors; from simple dishes to explosive taste fusion in chicken hot pot (Mizutaki). *This restaurant is non-halal.
   - Number of seats: 70
   - Average price: Lunch RM90/Dinner RM120
   - Lunch 11:00 a.m.-3:00 p.m./Dinner 6:00 p.m.-11:00 p.m.
 
   Tonkatsu: "TONKATSU ANZU" from Fukuoka (first in Malaysia)
   TONKATSU ANZU takes an artisanal approach to its cuisine. It uses premium-aged meat sourced from Kyushu and cooks ingredients with care to
achieve delicious homemade-style meals. *This restaurant is non-halal.
   - Number of seats: 40
   - Average price: Lunch RM35/Dinner RM40
   - Lunch 11:00 a.m.-3:00 p.m./Dinner 6:00 p.m.-11:00 p.m.
 
   Sushi: "SUSHI AZABU" from New York City (first in South East Asia)
   SUSHI AZABU is a Michelin-starred sushi establishment from NYC, loved by New Yorkers and celebrities alike. It is now heading this way to Kuala Lumpur for the first time. *This restaurant is non-halal.
   - Number of seats: 40
   - Average price: Lunch RM145/Dinner RM145
   - Lunch 11:00 a.m.-5:00 p.m./Dinner 6:00 p.m.-11:00 p.m.
 
   Dining, bar & cafe: "THE TOKYO RESTAURANT" from Tokyo (first outlet overseas)
   Step into this new foodie haven and be enveloped in generous leather booths with a view of the kitchen. The spacious and stylish bar serves classic
cocktails and selections of wine. THE TOKYO RESTAURANT is a definitive destination for contemporary flavors with essence of Tokyo.
   *This restaurant is non-halal.
   - Number of seats: 100
   - Average price: Lunch RM25/Dinner RM40
   - Operating hours: 11:00 a.m.-11:00 p.m.
 
   Yakiniku: "YAKINIKU TORAJI" from TOKYO (first in South East Asia)
   What started in a small back street in Ebisu, a district within Shibuya,
Tokyo, has now expanded to over 70 chains around the world. Now, Kuala Lumpur is added to the list of locations. *This restaurant is non-halal.
   - Number of seats: 50
   - Average price: Lunch RM35/Dinner RM50
   - Lunch 11:00 a.m.-3:00 p.m./Dinner 6:00 p.m.-11:00 p.m.
 
   Store Information:
   - Name: ISETAN The Japan Store KUALA LUMPUR
   - Company: Isetan Cool Japan Department Store SDN. BHD.
   - Location: LOT10, 50 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia
   - Size: Approx. 11,000 square meters
   - Business hours: 11:00 a.m.-9:00 p.m.
   - URL: http://thejapanstore.mistore.jp
 
A full press kit with PR materials can be downloaded from URL below:
http://www.image.net/isetanthejapanstoreopen
 
Please visit our website: http://www.imhds.co.jp/english/news_release/
 
SOURCE: Isetan Mitsukoshi Holdings Ltd. 

--BERNAMA