SUBANG JAYA, May 24 (Bernama) --  Tan Sri Dato’ A.K. Nathan commemorates the tenth edition of the prestigious Malaysia Retail Chain Association (MRCA) CEO Night, enlightening global expansion frontiers for Malaysia at E-City Hotel, Subang Jaya, Selangor.

Tan Sri Dato’ A.K. Nathan, the Executive Chairman and Group Managing Director of Eversendai Corporation Berhad, a prominent figure in local and global high-rise structural steelwork industry especially in the Middle East, is honoured as the invited keynote speaker for this year. Emphasising on ‘Empowering Positive Transformations’ topic, Tan Sri Dato’ A.K. Nathan shares his thoughts on innovative leadership by sustaining core values through Eversendai own achievements from a modest structural steel erection specialist in the country into one of the world’s leading integrated structural steel turnkey contractor.

Awarded with RM5 million grants by the government to boost the retail sector productivity, MRCA introduce the Digital Retail Initiative (DRI) by second half of this year and will encourage its members to adapt digital undertakings in their business operations. Taking advantage of Big Data, Digital Wallets and Omni channel potentials, MRCA is actively engage with Ministry of Domestic Trade, Co-operatives and Consumerism (KPDNKK), Ministry of Finance (MOF), and Ministry of International Trade and Industry (MITI) for DRI contents development.

Providing platform for its members’ brands to enter the regional market, MRCA focuses on retail trade, franchising and licensing sector with ASEAN as the macro target for cross border expansion. Dubbed as ‘Tiger Market’ by retailers, the initiative will reach out to 625 million of population across ASEAN as potential retail market.

Dato’ Garry Chua, MRCA President, believes that such information sharing will benefit the audience, comprising mostly members cum entrepreneurs, tremendously. Audience will also get valuable insights to the challenges and opportunities in the entrepreneur world by the keynote speaker especially on holding their stance in the global market.

Since its inception in 2007, the MRCA CEO Night has provided avenues for business leaders and the like to listen and gain insights from Malaysia’s best and most acclaimed CEOs of various industries such as Dato’ Idris Jala, Tan Sri Vincent Tan and Tan Sri Dr Lim Wei Chai.

MRCA CEO Night is proudly presented by Gintell, and in association with MRCA Corporate Patrons – Maxis, Maybank, Mastercard, Fusionex, and Quill Automobiles.

About Malaysia Retail Chain Association

Malaysia Retail Chain Association (MRCA) was founded in 1992, is an association for chain store retailers and franchisors determined to enhance the retail and franchise environment in Malaysia and abroad. Today, the MRCA has grown to become an influential entity comprising of more than 380 leading retail chain stores and franchisors, including established brands such as Poh Kong, Secret Recipe, Focus Point, Rotol Food Chain Group, Senheng, 7-Eleven, OSIM, Bonia, Naza Motor, Mydin, Bentley Music Group and many more.

SOURCE : Global Creative Media Agency (GCMA)

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--BERNAMA