|
|
|
|
|
|
MAYBANKJOMRAYA BRINGS CHILDLIKE RAYA TO LIFE!
Tuesday 20/06/2017
KUALA LUMPUR, June 20 (Bernama) -- Following the success of Maybank’s Jomraya song in 2016, Maybank today released an updated rendition of the popular song, with children taking the centre-stage in a newly produced video this time.
MaybankJomRaya, a one of kind initiative by the homegrown regional banking giant, draws its tune from Maybank’s corporate song that is played daily on multiple platforms in its offices around the world. It then takes its heart and emotion from the season, featuring lyrics that focus on values that have been core to the growth of Maybank, including the essence and values of family, hope, gratitude and togetherness for the upcoming Hari Raya celebrations.
The lyrics of the song are especially poignant as the country comes to terms with an ever changing social, economic background – but the heart of the nation remains strong! This emotion is brought to life by the children who deliver a musical message that centers around the fact that Hari Raya is a season for forgiveness, happiness, joy, celebration and thanksgiving. It is a time where we all come together regardless of race or religion to celebrate a happy season.
In Malaysia, this is especially true as our unique multiculturalism has given birth to the most unique expression of Hari Raya on the planet – one that is marked, celebrated and embraced by over 30 million people from a host of cultures, religions, backgrounds and languages. At this time of year, we all speak the same language – that of love and joy. And what better way to express it thanthrough the eyes of the most innocent of us, a child.
The MaybankJomRaya video narrative follows the various scenes of the season and the preparation for it is taken from a child’s perspective. Through this, the key messages on the importance of life values like unity, friendship, and respect - values that are core to us as Malaysians, ASEAN and global citizens – that are common threads that bind us all as one.
Making it even more personal and personable to the bank, the video was shot with children of Maybankers and young talents in order to provide them the opportunity to experience on ground production as well as unleash hidden talents.
This decision was key to the creation of the video according to the production team as it included the future generation of leaders, thinkers and dreamers.
But celebrations aren’t complete without including family, friends, and colleagues. To help this along, Maybank has created a contest on Smule where participants can upload videos of themselves singing the MaybankJomRaya Song. Open to submissions from four (4) countries - Malaysia, Singapore, Indonesia and Philippines starting the 1st day of Hari Raya (25th June) – they offer attractive prizes to be won that’ll add even more to the season’s joy!
True to the spirit of Hari Raya, Maybank also went beyond the video and contest, making sure that it’s integrated campaign highlighted some of their key efforts in developing communities around the region that have started to make real changes to lives there.
The Maybank Women Eco Weavers program is one of the key corporate responsibility initiatives designed to enrich and promote the traditional woven textiles industry across ASEAN. This is designed to create an economically independent and financially inclusive weaving community that then builds the communities they live, work and play in. That’s why the festive Raya packets designed this year featured graphic hand woven designs from participants of the program in Indonesia. These were given out to customers, business partners and key associates of the bank with an information insert to create awareness for Maybank Women Eco Weavers and to further spread their message of hope and inclusiveness.
MaybankHeart, an initiative under the Maybank Foundation, tied up with local Malaysian cake brand Kek & Co to create specially, curated MaybankHeart Raya Gift Boxes to raise funds for MaybankHeart’s causes this year. The Raya Gift boxes are sold at Kek & Co ‘s online platform which a portion of the sale goes to the thirty (30) NGOs registered with MaybankHeart. The funds will be channelled to them for the upcoming Raya celebrations.
Staying true to its People for People concept under its tagline Humanising Financial Services, Maybank has gone above and beyond expectations this Raya to spread the message of values , giving and nurturing; as well as the fostering of unity. These are the main pillars that define a society that will pave the way ahead for the future of Malaysia and ASEAN. Check out the video Links here : Youtube: Regional - https://youtu.be/rwWsAhgv_II Malaysia - https://youtu.be/hPS-XlGeWFw Facebook: https://www.facebook.com/Maybank/videos/1595445527154937/
SOURCE : Arcis Communication
FOR MORE INFORMATION, PLEASE CONTACT: Name: Renuka Ramalingam Tel : : 017 575 4450
--BERNAMA
|
|
|
|
|
|