KUALA LUMPUR, June 22 (Bernama) -- Fisherman Integrated is ringing in the Hari Raya spirit through laughter, drama, the unexpected, emotional connections, and good old fashioned Malaysianism’s this year.
“Celebrations are a key gathering point for Malaysians and we know how to enjoy the rich cultural background that is this country. Hari Raya is of course the biggest of these celebrations and we’re quite excited at the variety of work we were able to bring together in time for the celebrations and our clients,” said Mark Darren Lee, Digital Director and Chief Executive Officer, Fishermen Integrated.
The multi Kancil award winning independently owned social media and digital agency is showcasing it’s talents across four clients this holiday season. These include BSN, PLUS Berhad, Sunlife Malaysia and Nandos.
“This year is special to us also because several of these clients – like BSN, Sunlife and Nandos – have chosen to have us deliver creatives for them yet again. It’s a testament to their trust in us and we have definitely done our best to up our game for them!,” added Mark.
BSN
The brand that saw Kucing Happy and Pengacau Raya bringing them fans in droves in year’s past is back – with BSN’s RiuhkanRaya. Taking a theme that many of us struggle with every holiday season – home security; BSN see a drama laden presentation that brings to life the things we fear, and celebrates the way we come together to overcome these challenges. The result – a fun filled, highly entertaining exercise in Malaysian drama that will have you holding your breath and your sides in equal measures.
Sunlife
With the pace of life being what it is, forgetfulness is a challenge for many of us – especially around the holidays. The solution? A celebrity fueled Unforgetable Song from Sunlife Malaysia. Bringing local talent Shaheizy Sams and the musical stylings of the Fishermen team to life, the piece showcases scenes common to many households during Raya to help us all remember what matters – for a truly unforgettable Raya.
Nandos for Nandos Malaysia
Returning after their successful birth last year, The Relatives provided a musical answer to the common questions faced during the holiday period. This year, questions took a broader range with a greater emphasis spent on the emotion behind the questions and the humour inherent in many of the answers shared. The joy of Peri Peri was of course built in for that extra special Raya touch across the multiple videos!
To view the video:
PlusMiles for Plus Berhad The PLUSMiles effort was focused on creating awareness around the new PLUSMiles Program that was just in time for Hari Raya. Designed to reward consumers in new and exciting ways, PLUSMiles wanted consumers to register and update their PLUSMiles details
Getting people to register and update their PLUSMiles details.
The humourous and musically enhanced approach – that features a talking bobble head! – was designed to connect with consumers who would understand the finer points of journeys via road during the holiday periods.
To view the video :
https://web.facebook.com/MYPLUSMiles/videos/1406521176099439/Team Lead : Andrew Tan, Group Creative Director, Fishermen Integrated
“We hope Malaysian’s love the work we’ve done to celebrate this season as much as we do. It is always good when we can work with amazing clients who want to push the boundaries, and here we have a selection of those who did that in so many ways!” added Lee.
About Fishermen IntegratedFishermen Integrated is an award winning independently owned social media and digital agency with offices in Kuala Lumpur and Singapore. The group comprises of multi-disciplinary talents with combined expertise from digital marketing, advertising, web and app development, film production to publication and analytics.
Source : Arcis Communication
FOR MORE INFORMATION, PLEASE CONTACT:
Name : Renuka
Tel : 017-5754450
--BERNAMA 
