7-Eleven Malaysia engages the community for its annual charity programme, Semurni Kasih

KUALA LUMPUR, Aug 1 (Bernama) -- 7-Eleven Malaysia, the largest stand-alone convenience store chain in Malaysia has engaged with customers to support the underprivileged community through their annual CSR initiative, Semurni Kasih under the Community Care program. The campaign is held in conjunction with the month of Ramadhan, from 24^th May to 3^rd July 2017 and encouraged patrons to donate necessities purchased from 7-Eleven by dropping them into contribution boxes placed in more than 2,100 stores nationwide.

RM3,025,937.83 worth of provisions consisting of food and non-food products were gathered at the end of the campaign. Amongst these provisions are canned food, biscuits, rice, bottled and canned beverages, as well as medicine that were distributed to more than 190 charity homes and charitable causes across the country. The annual charity programme has accumulated more than RM11 million worth of supplies to the less fortunate since its establishment in 2010.

Several of its handover and celebration ceremonies were organized nationwide, graced by the presence of representatives and their charges from aid organizations such as ­­­­Rumah Kebajikan Darul Shifa, Pusat Komuniti Lembah Pantai KL, Rumah Kebajikan Darul Taqwa and many more.

7-Eleven Malaysia Deputy CEO, Mr. Hishammudin Hasan said, “This marks the eighth year of success for Semurni Kasih, and once again, we are sincerely grateful for the support of our customers in participating for this noble cause to aid the less fortunate. We have always been proactive in all efforts; most especially CSR initiatives as it is our duty and belief to contribute back to the community. Knowing that our endeavours have inspired change and help improve lives incites us to push forward and extend our efforts to more charitable causes.”

He also added, “7-Eleven Malaysia offers you the convenience you need 24/7, anytime anywhere. From paying your bills for TV, water, electric, mobile phone, and online shopping purchases; going cashless with in-store transactions via Alipay Mobile Wallet; getting the perfect gift through our variant of point-of sales-activated (“POSA”) gift cards; collecting parcels through BoxIt parcel lockers; to enjoying a fresh brew of our RM2 hot beverages as well as Fresh to Go fresh food and bakery selections. What’s more, our convenience also allows you to spare a few minutes of your time to contribute to those in need! We are eager for the continued efforts in our Community Care program for the years to come, as the society’s dedication towards helping the underprivileged would most certainly inspire more people to contribute and further enrich the lives of the community.”

Semurni Kasih is part of 7-Eleven Malaysia’s Community Care, a non-profit entity set up to implement corporate responsibility and philanthropic initiatives in support of underprivileged groups and sustains environmental conservation efforts.

For more information on Semurni Kasih and 7-Eleven Community Care, please visit www.7eleven.com.my or follow 7ElevenMalaysia on Facebook, Instagram and Twitter.

About 7-Eleven Malaysia
 
7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 32 years. 7-Eleven Malaysia is the pioneer and largest 24-hours standalone convenience store operator in Malaysia with over 2,100 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You. 

Source : 7-Eleven Malaysia

FOR MORE INFORMATION, PLEASE CONTACT:
Name : Thong Foong Yann
Communications Executive
7-Eleven Malaysia
Tel : 03-2142 1136 / 018-377 1190 
Email : foongyann.thong@7eleven.com.my 

Name :  Lawrence Ng
Manager, Communications & Creative 
7-Eleven Malaysia
Tel : 03-2142 1136 / 018-371 1766 
Email : lawrence.ng@7eleven.com.my

--BERNAMA