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AXA HEARTS IN ACTION RUN 2017 CONTRIBUTES RM150,000 TO SUPPORT 5 GOOD CAUSES!
Wednesday 27/09/2017
Winners of 6km MEN category, with Rebecca Tan - CMO of AXA Affin General Insurance Berhad |
- AXA Hearts In Action Run contributes RM150,000 to 4 NGOs .
- AXA named No.1 Global Insurance Brand for 9th consecutive year.
KUALA LUMPUR, Sept 27 (Bernama) -- The third edition of AXA Hearts In Action Run 2017 (“Run”) recently took place on 24 September 2017 at MAEPS, Serdang. Comprising of 2 categories: 12KM & 6KM, with 5,000 runners putting on colourful Run T-shirts to show their support for one of five social causes:
- Green (ENVIRONMENT) – to support environmental conservation
- Orange (ANIMALS) – to support wildlife protection
- Yellow (HEALTH) – to support healthy lifestyles and the fight against diseases
- Pink (WOMEN) – to support women empowerment
- Blue (CHILDREN) – to support the fight against child poverty
With the Run, a total contribution of RM150,000 was made to four NGO partners – WWF Malaysia, National Kidney Foundation of Malaysia (NKF), National Council of Women’s Organisations Malaysia (NCWO), and World Vision Malaysia (WVM), to support their continuous efforts in making a positive impact in these five causes.
“At AXA, our purpose is to empower people to live better lives. I believe this Run strongly supports this, by encouraging a healthy and active lifestyle among Malaysians, as well as contributing towards five good causes. Whether it is via our products and services, or events and Corporate Social Responsibility initiatives, we are constantly looking for ways to empower our customers, partners and communities to live better lives. I am pleased to see many familiar faces returning who have supported the Run for all three years. This shows that there is a strong support for what we are trying to achieve,” said Emmanuel Nivet, Chief Executive Officer of AXA Affin General Insurance Berhad.
In addition to a fulfilling run, participants and families were treated to fun activities at MAEPS, such as special appearances by radio and social media celebrities Dennis Yin and Jazel Lim, free health checks, promotional offers, obstacle courses and more, offered by AXA and the official partners of the Run, including: Brooks (Official Apparel Partner), Revive (Official Isotonic Drink Partner), Axis Physiotherapy (Official Physiotherapy Partner) and many more.
AXA was recently named the No. 1 Global Insurance Brand for the 9th consecutive year in the Best Global Brands ranking by Interbrand, and was also ranked 3rd among all financial services brands. AXA has undertaken an organisational transformation to support its purpose of empowering people to live better lives, by creating more value for customers, and becoming a true partner, playing a more meaningful and active role in their lives. This transformation is supported not only in its business model, but also its Corporate Responsibility initiatives such as this Run, to raise awareness and bring positive change to key social issues.
SOURCE : AXA Affin General Insurance Berhad
FOR MORE INFORMATION, PLEASE CONTACT:
Name : Sherene YONG
Branding and Communications
AXA Affin General Insurance Berhad
Tel : +603 2170 8425
Email : sherene.yong@axa.com.my
--BERNAMA
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