A collaborative effort between Malaysia’s leading startup accelerator and Asia’s first media digital platform that focuses on driving startup success through publicity
 
 
KUALA LUMPUR, Dec 15 (Bernama) -- Cradle, a leading startup influencer in Malaysia today announced a strategic partnership with Supernewsroom, Asia’s first media digital platform, in an effort to further drive the growth and propel startups to success. The partnership aims to provide media exposure for startups which in turn will expand market opportunities and improve their businesses.
 
The first of its kind initiative in Malaysia, this strategic partnership merges the expertise and extensive experience of the startup industry that Cradle possesses, with Supernewsroom’s capability and proficiency in maximising media exposure, ultimately generating publicity especially for entrepreneurs.
 
During the MoU signing ceremony, which was held at WORQ, Group Chief Executive Officer of Cradle Fund Sdn. Bhd, Nazrin Hassan said “We're thrilled to be working with Supernewsroom, a leading digital Public Relations platform in the region, and a company that understands the importance of publicity. The partnership springs from Cradle and Supernewsroom’s shared vision to provide a complete solution to gain media traction and publicity. With more than a decade of experience, Cradle understands the important component of a successful startup, which is publicity. And we also understand that we need to find a cost-effective solution to gain publicity as most startups are bootstrapped for cash.”
 
Nazrin further commented on how the partnership will benefit the startup community and potentially put Malaysia on the map as a startup hub in the region. “While Cradle and Supernewsroom each has its own strengths and capabilities, by combining our complementary skills will enable us to focus on driving the startup ecosystem and assisting aspiring entrepreneurs to gain recognition from the right audience through publicity. With validation from the media, this will create exciting opportunities for these businesses to succeed.”
 
Bringing solutions to all startups and small businesses, Supernewsroom provides an integrated digital Public Relations services. Since its launch in 2015, Supernewsroom has helped many businesses out there to reach out to the right media and for their stories to be heard by millions of readers and audiences by providing cost-effective digital PR services. It offers a complete solution for startups to launch and manage their entire PR campaign through a simplified do-it-yourself (DIY) approach.
 
“Given our diverse expertise in the interconnectedness of the world of PR and media, we understand what it takes to thrive in the business environment and we deeply empathise with what these startups have to go through. Supernewsroom is here to solve their publicity issues,” said the Founder and CEO of Supernewsroom, Manminder Kaur.
 
Supernewsroom provides an extensive media database of news outlets, editors, journalists, producers and writers into a single powerhouse directory. It offers convenience for startups to connect with the media, where they can access over 25,000 media contacts from 5,000 media organisations across Southeast Asia including Malaysia, Singapore, Vietnam Indonesia, Philippines and Thailand.
 
“Most startups are hungry for publicity, yet have no knowledge in getting it. Through this partnership, our aim is to encourage startups to utilise our services in order to grow their businesses. With Supernewsroom, what we are trying to do here is to show them how to get the desired publicity in a single hub and most importantly without the need to break their bank,” explained Manminder.
 
Cradle will support Supernewsroom in terms of its marketing efforts to its approximately 800 startups and partners. Some of the activities that are lined up includes monthly talks on ‘PR for Startups’ and pro bono PR consultancy services which will be provided to startups under Cradle by Supernewsroom.
 
Given the complete suite of media relations services Supernewsroom has to offer, together with Cradle, hundreds to thousands of SMEs across Southeast Asia stand a chance to benefit from it.
 
For more information about Cradle kindly visit https://www.cradle.com.my/
 
For more information about Supernewsroom, kindly visit www.supernewsroom.com
 
 
About Supernewsroom
 
Supernewsroom is Asia’s first DIY digital public relations platform based in Malaysia. Supernewsroom was launched in 2015 and currently has over 100 subscribers, ranging from startups to multinational corporations. It consists of an extensive regional media database of more than 20,000 journalists from over 5,000 media organizations, integrated email blast tool, media RSVP function, media monitoring and more. Supernewsroom allows anyone to manage their entire PR campaign from start to finish in a single hub.  It was awarded the CIP 500 by Cradle Fund, a Malaysian based startup enabler. The press release and content distribution service are its latest product offering. For more information about Supernewsroom, please visit www.supernewsroom.com
 
 
About Cradle Fund Sdn Bhd (Cradle)
 
Cradle Fund Sdn Bhd (Cradle) is Malaysia's early stage start-up influencer, incorporated under the Ministry of Finance Malaysia (MOF) in 2003 with a mandate to fund potential and high-calibre tech start-ups through its Cradle Investment Programme (CIP).
 
Throughout its 13-year history, Cradle has helped fund over 700 Malaysian tech start-ups and holds the highest commercialisation rate amongst government grants in the country. Having more than a decade of experience in the nation's grant funding scene, Cradle further expanded its role from grant provider to investor through the establishment of its venture arm, Cradle Seed Ventures in 2015 and following its portfolio expansion to equity investment in early 2017, Cradle now offers both funding and investment assistance through its Cradle Investment Programme 300 (CIP300) and Direct Equity 800 (DEQ800).
 
Cradle also runs a market-driven programme to train entrepreneurs and administers the Angel Tax Incentive (ATIO), designed for angel investors to be accorded a tax deduction of up to RM500, 000 to stimulate and encourage angel investments from private sector into technology based start-up companies in Malaysia.

Cradle's product offerings are not only restricted to monetary aid, but also include commercialisation support, coaching and various other value-added services to cater today's entrepreneurs' diversified needs.
 
For more information on Cradle, please visit www.cradle.com.my
 
 
SOURCE : Cradle Fund Sdn Bhd (Cradle)
 
FOR MORE INFORMATION, PLEASE CONTACT:
Name : Caroline Jintoni (PR & Media Manager)
Mobile : 019 – 293 9096
Email : caroline@cradle.com.my
 
Name : Shaheera Fauzi (Public Relations Consultant)
Mobile : 012-3606504
Email : shaheera@intelectasia.com 
 
--BERNAMA