Despite the cultural differences and different ways of celebrating the new year across the world, people all over the world share the same attachment to their family. As a global leading home appliances brand and an active member of China’s National Brands Project, Haier recently released a series of new year videos to promote the “family culture”, which featured a loving American family, a romantic French family, a hardworking New Zealand family, and a cross-border Chinese family. The featured families span different continents and hemispheres, providing a unique global perspective on the occasion of the festival season.

Different traditions in different countries result in the diversified family cultures. However, for the Chinese people and all the people around the world, family is their emotional harbor and “reunion” is the best way to rejuvenate the family tie. Haier has entered every family’s daily life with its smart technologies, met their varied needs, and accompanied them in the most memorable new year moments.

In the past 33 years, Haier has explored the needs of different families in different countries and formed its unique global family culture. Its lineup of six brands, namely Haier, Casarte, Leader, GE Appliance, Fisher & Paykel, and AQUA, provide a wide range of products for various smart home scenarios.

By meeting the diversified demands of customers from different cultures and classes, Haier has successfully served global families and become a window to the global family culture. With a global vision and the capability to explore differentiated demands of global customers to facilitate them with enhanced lifestyles, Haier has become a global leading player in the home appliances industry and a model for Chinese global brands.

Watch the video here: https://youtu.be/n2TjWYsQHAA!