SEPANG, Feb 12 (Bernama) --
AirAsia’s live interactive travel series, ‘Adventure Live’ won four awards at the sixth edition of Mob-Ex Awards, held in Singapore on 9 February 2018.
The series bagged Gold award in the coveted Best Campaign - Original Content category, and three Silver awards in Best Campaign - Video/Rich Media, Best Campaign - Viral Marketing, and Best Campaign - Innovation categories.
Adventure Live, which kicked off on 16 June 2017 was broadcasted directly from six destinations in Southeast Asia; Hanoi, Cebu, Yangon, Lombok, Phnom Penh, and Luang Prabang via Facebook Live feature on AirAsia’s Facebook page. Viewers were also encouraged to take part in the excitement by deciding on the adventures the hosts take on live through a simple voting system in each episode.
The interactive series was part of AirAsia’s ‘Live Life Unexpected’ Campaign in support of the Visit Asean@50 initiative to encourage travellers to explore the unique Asean experience. The six-video campaign reached over 665,000 views during its live broadcasts, which was amplified further by the number of organic engagement amassed at over 77,000 reactions and 9,000 comments. AirAsia Malaysia’s Head of Commercial, Spencer Lee
said, “I'm humbled by the recognition for our work as we took a giant leap of faith by attempting something out-of-the-box and new. We took the risks by taking digital marketing to the next level and won all four categories we submitted - but most importantly, this campaign created fresh and engaging content for Asean besides driving business results further.”
Organised by Marketing
magazine, Mob-Ex Awards is a regional awards show dedicated to reward leading organizations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies. The champions for 2017 were chosen by a jury made up of senior digital marketing experts from brands across the region.
For latest AirAsia news, activities and promotions, please follow AirAsia on Twitter (twitter.com/AirAsia
) and Facebook (facebook.com/AirAsia
). About AirAsia
AirAsia, the leading and largest low-cost carrier in Asia by passengers carried, services an extensive network of 130 destinations. Since starting operations in 2001, AirAsia has carried more than 400 million guests and grown its fleet from just two aircraft to over 200. The airline is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand and the Philippines as well as India and Japan, servicing a network stretching across Asia, Australia and New Zealand, the Middle East and the US. AirAsia has been named the World’s Best Low-Cost Airline at the annual Skytrax World Airline Awards nine times in a row from 2009 to 2017. AirAsia was also awarded World's Leading Low-Cost Airline for the fifth consecutive year at the 2017 World Travel Awards, where it became the inaugural recipient of the World's Leading Low- Cost Airline Cabin Crew award.SOURCE : AirAsia
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