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October 21, 2018 -Sunday

 
  CIMB F.I.R.S.T. OFFERS PERSONALISED SOLUTIONS TO FACILITATE FINANCIAL PLANNING

Thursday 17/05/2018


Tengku Dato' Sri Zafrul Aziz, Group CEO, CIMB Group (middle) together with Samir Gupta, CEO, Group Consumer Banking, CIMB Group (second from left); Rafe Haneef, CEO, Group Islamic Banking (first from left); Mohamed Adam Wee Abdullah, Group Chief Marketing Officer, CIMB Group (second from right); and Desmond Teoh, Regional Head, Preferred Banking & Segments, Group Consumer Banking, CIMB Group (first from right) during the launch of CIMB F.I.R.S.T in Kuala Lumpur yesterday.



First-in-market platform offers CIMB’s consumer banking customers personalised financial solutions

KUALA LUMPUR, May 17 (Bernama) -- CIMB Bank Berhad and CIMB Islamic Bank Berhad (“CIMB” or “the Bank”) yesterday launched its CIMB F.I.R.S.T., a platform which offers holistic financial solutions unique to each customer’s needs based on the recommendations of a virtual financial ‘adviser’. CIMB F.I.R.S.T. – which stands for Finance, Insure, Returns, Save and Transact – enables each customer to choose the online profile that best describes him. F.I.R.S.T. will then suggest a proposition covering savings, financing, insurance, investments and credit cards (for transactions). This removes a lot of guesswork and empowers customers to take the first step towards systematic financial planning, at whichever stage of their lives.

Customers are free to pick and choose any combination of products now or later, based on their requirements. Many of the solutions like savings accounts and credit cards can be applied online; while others, like insurance and investments, require face-to-face consultation with a CIMB official at a branch closest to the customer. Customers without internet access can go directly to any CIMB bank branch to begin their financial planning journey.

Samir Gupta, CEO, Group Consumer Banking, CIMB Group said, “The new CIMB F.I.R.S.T. solutions yet again delivers our brand promise to Forward customers’ aspirations and dreams, by recommending the best and most holistic approach to start their financial planning journey. We recognise that each customer has unique needs, which will also change as they go through different life stages. Through CIMB F.I.R.S.T, we aim to be our customers’ financial solutions’ partner in their life journey, so they can have the peace of mind to lead a more fulfilling life. In helping to promote Bank Negara Malaysia’s financial inclusion agenda, we also look forward to CIMB F.I.R.S.T. complementing our financial advisors in meeting customers’ requirements for information and advice in real time”.

CIMB F.I.R.S.T facilitates the needs of customers from various profiles, including students, single professionals, married persons, retirees, expatriates and entrepreneurs. It is powered by a rules-based AI engine which will be continuously enhanced and fine-tuned over time to offer more and more relevant customised financial solutions to suit the needs of each individual. In future, each customer’s products and services’ history with the bank will enable CIMB F.I.R.S.T. to also calculate favourable rates and fees applicable to each individual customer.

CIMB F.I.R.S.T is available through CIMB’s websites – www.cimbbank.com.my, www.cimbislamic.com.my and via CIMB branches should customers require face-to-face assistance.

About CIMB Bank

CIMB Bank is the consumer banking arm of CIMB Group, offering retail and commercial banking services. 

CIMB Group is one of ASEAN’s leading universal banking groups and is Malaysia’s second largest financial services provider, by assets. It offers consumer banking, commercial banking, investment 
banking, Islamic banking, asset management and insurance products and services. Headquartered in Kuala Lumpur, the Group is now present in nine out of 10 ASEAN nations (Malaysia, Indonesia, Singapore, Thailand, Cambodia, Brunei, Vietnam, Myanmar and Laos). Beyond ASEAN, the Group has market presence in China, Hong Kong, India, Sri Lanka, Korea, the US and UK.

CIMB Group has the most extensive retail branch network in ASEAN of around 850 branches as at 31 March 2018. CIMB Group’s investment banking arm is also one of the largest Asia Pacific-based investment banks, offering amongst the most comprehensive research coverage of more than 700 stocks in the region.

CIMB Group operates its business through three main brand entities, CIMB Bank, CIMB Investment Bank and CIMB Islamic. CIMB Group is also the 92.5% shareholder of Bank CIMB Niaga in Indonesia, and 94.1% shareholder of CIMB Thai in Thailand.

CIMB Group is listed on Bursa Malaysia via CIMB Group Holdings Berhad. It had a market capitalisation of approximately RM 66.1 billion as at 31 March 2018. The Group has around 37,000 employees located in 15 countries.

SOURCE : CIMB Group 

FOR MORE INFORMATION, PLEASE CONTACT: 
Name : Suria Zainal
Group Corporate Communications
CIMB Group
Tel: +603 - 2261 0638
Email: suriawati.zainal@cimb.com

--BERNAMA 

 

 
 
 

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