SK Broadband recently-announced revamping of its multimedia service starts with the customer at the center and stretches traditional approaches to packaging and delivering of content to meet the individual preferences of each customer.
For the first time in IPTV, SK Broadband has made it possible for customers to choose their favorite viewing style. As a result, when customers turn on B tv, they will engage in a completely different experience based on the fact that they have selected a household profile, a VOD live profile or a Kids profile. After the initial setup, all user experience, including menu configuration, recommended content and events are customized according to the customer's viewing history and behavior.
As Chang Wan You, VP of Head of Media Business HQ at SK Broadband said:
“We now need to provide services and content tailored to our customers by analyzing consumption trend data for each customer. SK Broadband ultimately wants to deliver 4.6 million different home pages to each of our 4.6 million customers of B tv.”Such high levels of personalization, content organization and user experience orchestration are made possible by the data that SK Broadband has accumulated about its subscribers viewing habits and by AI-powered personalization technology built by ContentWise. The software powers personalized recommendations, intelligent search and content selections based on a viewer’s profile and preferences. In addition, thanks to its testing and analysis capabilities, ContentWise helps SK Broadband’s editorial staff manage and validate complex editorial strategies at scale. With these tools, the service evolves continuously to improve the user experience and the performance of content personalization.
SK Broadband shared that 43% of B tv’s total number of views are being generated through personalized recommendations. In particular, for their monthly movie premier service, 58% of viewing events are generated through ContentWise and the number of B tv’s movie viewing events per subs has increased by 24% after implementing ContentWise-powered recommendations.
“SK Broadband is an exceptional customer.” said Paolo Bozzola, CEO of ContentWise.
“They have reframed their entire entertainment services strategy around the viewer, which is 100% in line with our vision and mission as a technology vendor. We are very excited to help SK Broadband achieve that goal.”Mr Chang Wan You commented:
“ContentWise is essential to the success of our ‘Customer Value Innovation’ strategic initiative. We can now deliver truly unique experiences to our B tv subscribers.”About ContentWiseContentWise is the leading UX automation solution for pay TV, broadcast, OTT and streaming operators. ContentWise helps its customers’ marketing, editorial and content acquisition teams predict user intent, personalize the watching experience, optimize content performance and automate programming. The ContentWise software suite combines self-tuning UI personalization, editorial management tools and predictive analytics, testing and targeting capabilities. ContentWise customers are leading operators worldwide, including Cablevisión Argentina, maxdome, Mediaset, SK Broadband, Sky, Telefonica and TrueVisions.
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www.contentwise.tv to learn more about ContentWise, or on @contentwisetv
About SK BroadbandSince its foundation in 1997 as Korea's second inbound telephone service provider, SK Broadband has been taking a leading role in the ICT industry in Korea. Launching the world's first ADSL service and Korea's first TV portal service focusing on VOD, SK Broadband offers a range of services including giga Internet, telephone, IPTV (B tv), mobile video service (Oksusu), and other services for enterprise solutions and infrastructure. SK Broadband ensures differentiated customer value in the areas of IoT, cloud, and AI based on its bold digital transformation while pursuing to become Korea's best wired and wireless media platform and securing a competitive edge in fundamental network infrastructure.
