The CIMB team at the inaugural Malaysian CMO Awards 2018, where CIMB clinched Best Marketer in Retail & Promotions Marketing (won by Mohamed Adam Wee Abdullah, centre), Best Marketer in Customer Experience Marketing (won by Manpreet Tejvir Singh, left) and Best Marketer for Data and Tech (won by Chayenne Tan, right.)

CIMB Bank is the only financial institution honoured with three awards   


KUALA LUMPUR, Nov 18 (Bernama) -- CIMB Bank Berhad (“the Bank” or “CIMB”) has won a total of three awards – for Best Marketer in Customer Experience Marketing, Data & Tech, and Retail & Promotions Marketing – at the inaugural Malaysian Chief Marketing Officer (CMO) Awards 2018 recently. Organised by The Marketing Magazine, a total of 30 awards were at stake to recognise the efforts and contributions of members in Malaysia’s marketing communications industry who have raised the bar on customer engagement that is impactful for both customers and companies. The awards were presented at the seventh annual Malaysian CMO conference, which was graced by His Hon. Gobind Singh Deo, Minister of Communications and Multimedia of Malaysia. 
 
Among all financial institutions nominated, CIMB Bank received the most number of awards based on a rigorous criteria comprising of, among others, business results, case study results and other awards received for specific marketing initiatives.
 
Commenting on the win, Tengku Dato’ Sri Zafrul Aziz, Group Chief Executive, CIMB Group said, “We are humbled by the recognition given by the Malaysian marketing industry to our customer experience and marketing efforts, which have had a positive impact for both our customers and CIMB. Since 2016, we have executed various initiatives like re-engineering business processes and data analytics to deliver real value to our customers’ experience and journey. With great backend improvements, it is that much easier to deliver CIMB’s brand promise – which is to forward our customers’ ambitions – through marketing and customer engagement. These awards also bear testimony to CIMB’s continued commitment in making customer experience and marketing as part of a holistic process, to ensure that the best value is delivered to our customers in every part of their journey with CIMB.”

About CIMB Bank
 
CIMB Bank is the consumer banking arm of CIMB Group, offering retail and commercial banking services. 
 
CIMB Group is one of ASEAN’s leading universal banking groups and is Malaysia’s second largest financial services provider, by assets. It offers consumer banking, commercial banking, investment banking, Islamic banking and asset management products and services. Headquartered in Kuala Lumpur, the Group is now present in 9 out of 10 ASEAN nations (Malaysia, Indonesia, Singapore, Thailand, Cambodia, Brunei, Vietnam, Myanmar and Laos). Beyond ASEAN, the Group has market presence in China, Hong Kong, India, Sri Lanka, Korea, the US and UK. 
 
CIMB Group has the most extensive retail branch network in ASEAN of around 800 branches as at 30 September 2018. CIMB Group’s investment banking arm is also one of the largest Asia Pacific-based investment banks, offering amongst the most comprehensive research coverage around 700 stocks in the region. 
 
CIMB Group operates its business through three main brand entities, CIMB Bank, CIMB Investment Bank and CIMB Islamic. CIMB Group is also the 92.5% shareholder of Bank CIMB Niaga in Indonesia, and 94.1% shareholder of CIMB Thai in Thailand. 
 
CIMB Group is listed on Bursa Malaysia via CIMB Group Holdings Berhad. It had a market capitalisation of approximately RM 56.3 billion as at 30 September 2018. The Group has over 36,000 employees located in 15 countries.


SOURCE : CIMB Group

FOR MORE INFORMATION, PLEASE CONTACT:
Name : Suria Zainal
Head
Group Corporate Communications 
Group CEO’s Office
CIMB Group Holdings Berhad
Tel : +603 - 2261 0638 
Email : suriawati.zainal@cimb.com

--BERNAMA