Centralised property back-end services to boost business efficiency
 
KUALA LUMPUR, Feb 18 (Bernama) -- Malaysian-based company NEXPlatform, a start-up that offers full range property-technology solutions to the real estate industry, has raised RM775,000 from Cradle investment programme, Direct Equity 800 (DEQ800) led by Cradle Fund Sdn Bhd (Cradle).
 
Founded in 2016, NEXPlatform was self-funded in the early stage of their start-up journey, and this being the first round of funds raised by the company since its establishment. It is a centralised digital platform that integrates property developer, agent, solicitor and banker in a streamlined system to facilitate the property lifecycle from pre-sales to after-sales services.
 
“Challenges surfaced as we move deeper into the Industry 4.0 era, and the property industry is no exception. Nowadays, the real estate industry players are facing business challenges in the property sales lifecycle – due to the lack of digital strategy to tackle the new generation's needs, inefficient lead and data management, and the limited access to critical sales and customer data. These have resulted in the prolonged sales process and higher marketing and operational costs,” said NEXPlatform Sdn Bhd co-founder Alvin Chooi.
 
NEXPlatform thus creates Smart Digital Property Management Platform aiming to reshape the property industry by digitalising sales assets in the entire project lifecycle – from pre, during and after-sales services.
 
“For example, previously the sales information of a housing project needs to be collected separately and manually from different parties, and it was very time consuming to slow down the sales turnaround potentially.”
 
“The problem can be solved by the Property Lead Management Solution which enables the property marketing team to consolidate enquiries from different channels, both online and offline in a centralised platform. The leads generated will be classified and distributed to the sales team; not only to better understand the customers' needs, the built-in status tracking feature also ensures proper follow-up action in the sales process,” said Alvin.
 
Besides, the company also introduced Digital Property Showcase Solution, which to replace the physical printouts and brochures. NEXPlatform enable our clients with mobile selling capabilities - to sell anytime, anywhere with the solution, which leveraging on mobile and virtual technologies, with or without offline support. Our solution digitalizes the sales materials with digital sharing capability, and delivers immersive virtual experience to their prospects.
 
Other value-added solutions provided by the prop-tech company includes the Credit Loan Assessment with CTOS, Property Rental & Accommodation Management and Smart Community Solution.
 
“Currently, there are more than hundreds of property projects listed on our platform, which including products by reputable developers such as SP Setia, Gamuda Land and Hatten Group. Also, there are over 5,000 users with at least 30,000 property transactions have been carried out through our solution,” added Chooi.
 
According to a survey done by NEXPlatform in 2018 based on their current clients’ portfolio, the company had successfully increased the client’s leads follow-up action by 74%, reduced marketing material cost by 40% and accelerated loan turnaround time by 30%. 

Meanwhile, Alvin said the company would utilise the secured Cradle funding in the platform and service upgrade works, and the team and market expansion to strengthen its market position.
 
“We have kept everything very low profile in the past three years, however, in 2019, one of the company’s main focuses is to increase our brand exposure to expand the market share.”
 
“We believe that technology is always an enabler to bridge the gap in every industry. Property Technology’s potential is endless, and it probably is the next big thing after FinTech that slates to change the property landscape. It’s time for property players to embrace PropTech” added Alvin. 

ABOUT NEXPlatform
 
Launched in mid-2016, NEXPlatform is a digital property software to facilitate the property sales and marketing, management and maintenance life cycle.
 
The platform provides a streamlined one-stop system to tackle different parties in the real estate industry, including property developer, agent, solicitor and JMB through four smart property management services:
 
Property Lead Management: The smart system will consolidate enquiries from different channels, then evaluated and classified the collected leads before sharing it to the sales team, to better understand the customer's needs. The system also provide status tracking to ensure proper follow-up action in the sales process.
 
Customised Mobile Sales-kit with Tracking Function: A customised digital sales kit with immersive virtual and interactive screen features. The mobile sales kit also equipped with tracking functions such as screening purchaser’s loan eligibility with CTOS report and also empower the financial institutions and solicitors to update mortgage application status for faster sales turnaround.
 
Smart Community & Resident: A property community app for Joint Management Body or Management Corporation, to keep the residents updated with the latest happenings or events in the community. It also provides e-services such as billing payment and reminder, defect management, tenancy/accommodation management and visitors pre-registration to promote security control.
 
Property Sales Analytics & Reports: A real-time monitoring system to keep track of the sales data and performance, booking status, operational, site analytics and account activity.
 
Besides, the company also offers end-to-end solutions including property branding, visualise and digital marketing materials.
 
“These are the fundamentals of our sustainable business growth, as it provides us with the strength to customise for each project based on their unique selling points, and also offer a hassle-free service to the developer for dealing with only one party rather than go through multiple vendors,” said co-founder Alvin Chooi.
 
NEXPlatform also the top finalists in the Apicta Award 2018 in Best Startup Category and PUMM Award.
 
NEXPlatform Sdn Bhd (1193279-W)
Add: Level 6-01, Tower A, The Vertical Business Suite, Bangsar South
Tel: +60 3 2710 2828
Website: www.nexplatform.my  

SOURCE: Cradle Fund Sdn Bhd 

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Alvin Chooi
Tel: +6016 361 1438
Email: alvin@nexplatform.my 

--BERNAMA