"We are excited to have been a part of the process leading up to the release of this platform. The ADARA Destination Marketing Cloud is a great evolution of the ADARA service suite. ADARA services have always been a valued component of our planning and measurement of client campaigns," said Jessica Schultz, Senior Vice President Media Strategy with MMGY. "We look forward to the new platform providing us more visibility and insight into the observed, and potential behavior, of our client's current and future guests."
Tourism brands can see the ROI of website and media campaigns to know the drivers of higher booking rates and visitation. With ADARA Destination Marketing Cloud, marketers can identify which competitive destinations and origin markets are driving revenue most efficiently, and understand how the most valuable visitors search, book, spend and travel.
“Typically, tourism brands have had to guess their total share of a particular market, getting only a partial view of consumer behavior and bookings. ADARA Destination Marketing Cloud delivers a much more comprehensive picture,” said Layton Han, CEO at ADARA. “Now our tourism partners can learn, act, measure and modify their marketing with total confidence and a more accurate and personalized approach.”
About ADARAADARA. Know What Travelers Need Next.
ADARA empowers the world's leading travel brands to grow the industry together. Built on the world's richest travel data co-op, ADARA offers people-based insights for travel companies. Clients get a value-based understanding of their relationship with their customers, with travel patterns, trends and behavior from more than 750 million monthly unique traveler profiles across more than 200 of the world's top travel brands. ADARA delivers critical intelligence to activate personalization and relevance throughout the customer journey for sustainable growth. It’s offerings span the three core pillars – Learn, Act, Measure & Modify – to drive measurable outcomes at the customer level.
https://www.adara.comContact:
Emily Riley
914-330-1128
eriley@witstrategy.com
Source : ADARA
--BERNAMA