SINGAPORE, May 15 (Bernama-BUSINESS WIRE) --
Fusionex, a leading multi-award-winning data technology provider specializing in Big Data Analytics (BDA), Artificial Intelligence (AI), and Industrial Revolution (IR) 4.0 technologies has won a multimillion-dollar, multi-year contract to drive customer engagement for a world-renowned Energy Company.
The client employs about 20,000 workers and has a strong track record spanning over 30 years. The client specializes in generating fuel and energy which powers up multiple industries and drives economic growth. To aid the client in better understanding and engaging with their customer base, Fusionex will be providing a platform that will provide hyper-targeted offerings to its customers.
This platform enables customers to be targeted based on their consumption patterns, demographic profiles, purchasing patterns and other parameters. The client’s digital marketing arm will be able to target customers more accurately and intuitively. Customers will only receive relevant promotions and will be spared the annoyance of irrelevant messages. With this ability to conduct targeted marketing campaigns, the client will gain from expenditure savings as they will not need to waste resources on unnecessary customer engagement activities.
Fusionex will also be providing the client with Fusionex BDA, AI, Machine Learning, and Cloud computing. These solutions will help the client manage customer records and profile customers based on which products and services they use regularly. In a simulation of the client’s customer engagement and management, Fusionex is projected to help the client increase customer engagement efficiency by 17%.
Fusionex Founder & Group CEO Dato’ Seri Ivan Teh said, “We are thrilled to be working with a company that is as forward thinking as the Client. By enhancing their customer engagement platform via embedded AI and Machine Learning, the Client will gain powerful insights and foresight. This will allow them to better serve their end-customers.”About Fusionex
Fusionex is an established multi-award winning data technology provider specializing in Analytics, Big Data, IR 4.0, Machine Learning, and Artificial Intelligence. Its offerings are focused on helping clients unlock value and derive insights from data. Featured on Forbes, Bloomberg, Gartner, IDC, Forrester, Edison and Huffington Post, Fusionex is the largest Big Data Analytics company and market leader in ASEAN, bringing state-of-the-art, innovative and breakthrough data-driven platforms to its stable of clientele (including Fortune 500, FTSE companies, large conglomerates as well as a wide array of small and medium enterprises (SMEs)) that spans across the United States, Europe as well as Asia Pacific.
Gartner’s 2018 report on Modern Analytics and Business Intelligence shortlisted and commended Fusionex’s data technology platform. In addition, Fusionex has been as identified as a Major Player in IDC’s MarketScape Report for Big Data & Analytics. Fusionex is the only ASEAN-based company to be featured in both reports, cementing its credentials in the data technology market for this region.
To learn more about Fusionex, visit www.fusionex-international.com