Latest rating feature allows advertisers to seek and match publishers more effectively
 
KUALA LUMPUR, May 17 (Bernama) -- Popular affiliate marketing solution provider, Involve Asia Technologies Sdn Bhd (“Involve Asia”) has recently introduced Partner Quality Score (“PQS”) on its Involve network platform.  The latest feature was developed as another value-added service for its advertisers to identify and establish partnerships with potential affiliates in a more efficient manner.

PQS provides an overview of a marketing partner's score based on ongoing records of their overall performance by niche, category, and quality of work. It capitalises a profile of 20,000 affiliate marketing partners and curates them based on their focus areas, historical campaign performances and quality of conversions. Through this, advertisers can dive deep into the potential partners’ platforms, understand and develop ways to working with them to yield the desired results.

The new feature allows advertisers to search, refine, and accurately pick their marketing partners that suit and meet their campaign goals and needs.  With this, advertisers can predict the success rate of conversions based on the publishers’ historical performances.

“The development of a scoring system for marketing partners in our ecosystem is an important step for Involve Asia as it benefits both our advertisers and marketing partners. With PQS, advertisers are now able to discover high-performing partners to match and garner better results for their marketing campaigns. At the same time, it also highlights and recognises the marketing partners for continuously driving value for the Advertisers. The launch of this new feature is in line with our company’s goals to enhancing value and empowering partners as we strive to deliver outstanding service,” shared Involve Asia's CEO, Jimmy How.

In addition to the benefits for advertisers, top marketing partners on Involve with high Publisher Scores will be able to gain exclusive access to new campaigns, product launches and receive quicker payments from advertisers.

"The Publisher Score puts performance marketing in the spotlight because of its ability to aggregate performance analytics on various metrics. This will have both short and long-term benefits for advertisers in discovering new partnerships opportunities besides optimising their return on ad-spend across the board. We look forward to advertisers leveraging on the features for their campaigns," added Involve Asia's CMO Gerald Young.

The rollout for Publisher Score will be in batches and Involve clients will be informed of the feature availability on their dashboards accordingly.   
 

About Involve Asia
Involve Asia is a Multi Super Corridor (MSC) status performance marketing company delivering affiliate marketing and digital advertising solutions for brands around the Asian region. Incepted in Malaysia, Involve Asia has since spread its wings to Indonesia and Thailand with plans underway to increase its presence to countries in the Asia Pacific and Middle East regions.
 
The company’s ‘Involve’ platform is recognised as a well-established network for advertisers and publishers to connect for marketing campaigns, performances and results.   
 
For more information, please visit our website at https://involve.asia/
 
Source: Cradle Fund Sdn Bhd ​

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Michael Ong 
Tel: 016 3380643 
Email: michael.ong@involve.asia

--BERNAMA