From left: Jason, Smashpop; Rock Zhang, General Manager of Skyworth South East Asia Business Department; Kevin Lee, Chief Operating Officer, Lazada Malaysia and Daniel Huang, coocaa Project Manager

KUALA LUMPUR, July 2 (Bernama) -- coocaa, a brand-new smart TV has officially been launched in Malaysia on Thursday, 27 June.  coocaa is a pure e-commerce TV brand and is available exclusively on Lazada.  The coocaa-Lazada partnership which began in August 2018 has taken coocaa into several South East Asian markets.  coocaa was launched in Indonesia in August 2018, taking the market by storm and quickly became the number 1 TV brand on Lazada.  Following its success in the Indonesia market, coocaa launched its official store on Lazada Thailand in November 2018 followed closely by Vietnam in the same period and the Philippines earlier this year.
 
“We are very excited to bring coocaa into the Malaysian shore.  We are a young, innovative brand that targets the digitally savvy young demographic of customers who appreciate the high definition for viewing and gaming and appreciate the connectivity our TV provides.  With our partnership with Lazada, one of the top e-commerce platforms in Malaysia, coupled with the rise of electronics sale through e-commerce platform, we are optimistic that we will be able to make an impact on the Smart TV industry. And today, we are pleased to bring coocaa smart TV, the new affordable Smart Android TV via Lazada Malaysia,” said Mr Daniel Huang, coocaa Project Manager.
 
"We look forward to seeing positive and enthusiastic response from Malaysians. With high access of internet penetration - at 87.4 percent in 2018 from 76.9 in 2016 - an upsurge largely due to improved network, superior connectivity and innovative and competitive data plans, we see an opportunity for growth in Malaysia.  We intend to fulfill the demands of millennials who make up of more than 50 per cent of internet users.  We also aim to repeat the success of Indonesia and be the top rank of the TV category in Malaysia’s e-commerce market,” he added.
 
“We provide an attractive value proposition for our customers, it is Smart TV that is accessible to all Malaysians, and most importantly it comes with two-years on-site warranty with nationwide after-sales service that matches industry standard, our commitment to Malaysians to guarantee a great customer experience.  This has been proven with the success in other South East Asian market that we have penetrated and that we have since became the No 1 household appliance in Lazada.  And on the back with the trend in other markets, we are targeting to achieve a sale of more than 20,000 units until year end,” said Huang further.

coocaa has quickly gained a great number of followers in other ASEAN countries as it understands that tv viewing experience is different for each user.  Their slogan, “Play in Your Style”, is for the young and the young at heart.  With their superb line of smart TVs, every Malaysian can enjoy top notch entertainment easily within reach.
 
There are five SKUs available for the Malaysian market. Each one with quality panel, superior resolution and supports screen sharing and run on Android 8.0 and coocaa lite, aimed at providing a superior Smart TV experience at a price accessible to all Malaysians. 
 
And in conjunction with the Malaysian launch, coocaa is offering a special Mid-year presale discount up to 46% for consumers from 29 June until 11 July. coocaa is also offering limited free trials with their 55” Android TV. 
 
Source: Coocaa (Skyworth RGB Electronic Co., Ltd.)

FOR MEDIA INFORMATION, PLEASE CONTACT:
Name: Daniel Huang
Project Manage, Skyworth Global E-Commerce
Email: danielhuang.skyworth@gmail.com  

--BERNAMA