KUALA LUMPUR, Aug 28 (Bernama) -- Two Malaysian student entrepreneurs were among the top 3 teams at the recent 2019 FedEx Express/JA International Trade Challenge (FedEx/JA ITC) Asia Pacific Finals in Kuala Lumpur, Malaysia. The three teams - Team Prost, Team Pioneers and Team Rife beat 27 teams from across the region with their market entry strategy plans for a medical device product in Germany.

Team Prost comprised of Noelle Pang from Hong Kong and Kenneth Tee from Singapore - who were crowned winners earning the No. 1 spot in the Top 3, Grand Finals. The team introduced the ‘Prost Watch’ to tackle health issues caused by alcohol consumption in Germany and promote safer drinking, by using Artificial Intelligence to monitor and regulate alcohol consumption.

Team Pioneers – made up of Shamita Sheetal from Malaysia and Trang Hoang from Vietnam – came second with their idea of ‘The Cardiator’, designed to curb cardiovascular diseases by detecting elevated cardiac enzymes 5 to 6 hours before a potential heart attack.  

Team Rife – made up of Nydia Lee from Hong Kong and Shveenita Alyza Kanapathy from Malaysia – came third with their idea of ‘Eartaps’ which is a convenient hearing aid equipped with auto-sensation, automatically changing its settings to adapt to the varying noise level of surroundings in real time, designed for the elderly.

"FedEx is committed to connecting people and businesses around the world,” said Karen Reddington, president, Asia Pacific, FedEx Express. "We are pleased that FedEx is part of the FedEx/JA International Trade Challenge program that cultivates youth entrepreneurship and empowers our business leaders of tomorrow. A brilliant business idea may start small, but with a global network, the possibilities are endless.”

The FedEx/JA ITC program is jointly organized by FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company, and JA Asia Pacific, a member of JA Worldwide. Now in its 13th year, the program has grown considerably: just 295 students from three markets took part in the 2007 program. This year, more than 2,716 students from 10 markets took part.

Source: Perspective Strategies 

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Ms. Anita Teh
Tel: 03 - 7491 3138 / 014 3969 433
Email: anita.teh@perspective.com.my

--BERNAMA