BUKIT RAJA, Selangor, Sept 3 (Bernama) -- “MIDA is excited to see Vinda Group’s commitment to fortify their presence in the region through the establishment of its new SEA Regional Headquarters, leveraging on their multiple growth enablers such as product innovation, human capital, market expansion and sustainability, supported by Malaysia’s vibrant industrial ecosystem,” said Dato’ Azman Mahmud, Chief Executive Officer (CEO) of the Malaysian Investment Development Authority (MIDA) in his speech, which was read by Mr. Mohamad Ismail Abu Bakar, Executive Director of Manufacturing Development (Resource), MIDA during the Official Opening Ceremony of Vinda Group’s Groundbreaking Ceremony for its New Southeast Asia (SEA) Regional Headquarters held at Bukit Raja, Selangor earlier today.
 
Vinda Group is a leading manufacturer of branded hygiene products such as baby diapers, incontinence products and feminine protection products in Asia.  Its new SEA Regional Headquarters is a commendable mega project by the company where two production sites and three warehouses in Malaysia are consolidated into one modern, state of the art facility in Bukit Raja, Selangor.
 
“We foresee that Vinda Group’s new Southeast Asia (SEA) Regional Headquarters will be a catalyst in boosting the development of its related products’ industry ecosystem in the country. It will also be able to provide its customers with better access to global markets and greater flexibility in service offerings,” said Dato’ Azman.
 
Dato’ Azman also commended the efforts undertaken by the Group to harness the potential of Industry 4.0, which is in line with the Government’s Industry4WRD initiative. “This will pave the way for enhanced productivity as well as the creation of high-value jobs that will contribute to Malaysia’s economic prosperity and societal well-being. We hope to see more companies to emulate Vinda Group and raise their bar in terms of best practices and productivity in the near future. This will in turn create better jobs for the country,” he added.
 
As of June 2019, MIDA has approved a total of 21 sanitary related products with investments worth RM2.3 billion of which RM2.2 billion was from foreign investments while the balance of RM125 million was from domestic sources. Vinda Group’s presence in Malaysia also represents the portfolio of companies with Swedish and Chinese participation, which have been among the top contributors of high value-added investments in Malaysia. 
 
About MIDA
MIDA is the government's principal promotion agency under the Ministry of International Trade and Industry (MITI) to oversee and drive investments into the manufacturing and services sectors in Malaysia. Starting operations in 1967 with a relatively small set up of 37 staff, MIDA has grown to become an active and dynamic organisation of over 700 employees. Headquartered in Kuala Lumpur Sentral, MIDA today has 12 regional and 20 overseas offices. MIDA continues to be the strategic partner to businesses in seizing the opportunities arising from the technology revolution of this era. For more information, please visit www.mida.gov.my and follow us on Twitter, Instagram and Facebook.

Photos of the event can be downloaded at the following link: https://bit.ly/2lzrf8W
 
Source: Malaysian Investment Development Authority (MIDA)

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Ms. Khamilah Mohd Yusoff
Director, Food Technology & Resource Based Industries Division
Malaysian Investment Development Authority (MIDA)
Tel: 03-2267 3651
Email: khamilah@mida.gov.my

--BERNAMA