Digital Media: UEM Sunrise Berhad (“UEM Sunrise”), one of Malaysia’s leading property developers, today introduced the third pillar of its Corporate Social Responsibility (CSR) strategy that is ‘Environmental Conservation’ in conjunction with its Plogging Day @ Kepong Metropolitan Lake activity. It focuses on proactive initiatives to protect the natural environment around its developments and throughout its value chain, building on its two existing pillars that are ‘Education Enhancement’ and ‘Community Development’.

KEPONG, Oct 11 (Bernama) -- UEM Sunrise Berhad (“UEM Sunrise”), one of Malaysia’s leading property developers, today introduced the third pillar of its Corporate Social Responsibility (CSR) strategy that is ‘Environmental Conservation’ in conjunction with its Plogging Day @ Kepong Metropolitan Lake activity.
 
The ‘Environmental Conservation’ pillar focuses on proactive initiatives to protect the natural environment around its developments and throughout its value chain. This addition builds on its two existing pillars that are ‘Education Enhancement’ and ‘Community Development’ that is reflected across its community building efforts.
 
The introduction of this pillar is marked by a series of engagements beginning in Kepong. UEM Sunrise will also be partnering with environmental NGOs, non-profits, societies, universities, and schools to further strengthen its initiatives.
 
“We want to do our part as a property developer and responsible corporate citizen in building a sustainable Kepong community. It is part of our vision of building communities of the future which in essence, is a reminder to us to have long-lasting and wide-reaching positive impact on society,” said Managing Director/Chief Executive Officer of UEM Sunrise, Anwar Syahrin Abdul Ajib. “In the grander scheme of things, we eventually want to organise Corporate Social Responsibility initiatives that will tie in all three pillars to maximise our impact in our efforts.”
 
Kicking off this series of environmental initiatives in Kepong is the Plogging Day @ Kepong Metropolitan Lake activity. Together with students from Sekolah Menengah Kebangsaan (SMK) Kiaramas, one of UEM Sunrise’s adopted schools and UEM Sunrise’s staff, over 160 volunteers went ‘plogging’ around the Kepong Metropolitan Park in the efforts to create a clean environment for the surrounding community.
 
For those unfamiliar with ‘plogging’, it is an activity adopted by Europeans that combines exercise and environmental activism by way of jogging while simultaneously picking up litter. This is to advocate efforts to keep the environment clean and to embrace a healthy and active lifestyle.
 
The volunteers equipped themselves with their running gears and several upcycle bags for the litter before setting out on the jogging track around the 95-hectare park.
 
Puan Rohaiza bt Zinal Abdin, one of the teachers of SMK Kiaramas highlighted the importance of outdoor activities like these where students take learning outside of their classrooms. “There is only so much a teacher can educate a student about environmental responsibility within the four walls of a classroom, but it is these little things they do where they get to practice contributing to environmental conservation.”
 
“We want to continue building lifelong relationships with our customers and communities that extend beyond the handover of keys to a home. We hope to bring people together from within and around our developments so that communities can live and grow in a friendly, safe and healthy environment. Nurturing this relationship with our stakeholders is what differentiates us,” said Anwar.
 
About UEM Sunrise
 
UEM Sunrise Berhad (“UEM Sunrise” or the “Company”) is a public-listed Company and one of Malaysia’s leading property developers. It is the flagship Company for township and property development businesses of UEM Group Berhad (“UEM Group”) and Khazanah Nasional Berhad (“Khazanah”). The Company has core competencies in macro township development; high-rise residential, commercial, retail and integrated developments; as well as property management and project & construction services.
 
UEM Sunrise is the master developer of Iskandar Puteri, one of the five flagship zones of Iskandar Malaysia and is currently undertaking the development of the area into a regional city which includes Gerbang Nusajaya, a 4,551-acre project with components such as lifestyle & retail parks, campus offices & industrial parks as well as residential precincts. Iskandar Puteri is envisioned to become the largest fully integrated urban development in Southeast Asia, once fully completed.
 
In the Central Region, the Company is renowned for its award-winning and up-market high-rise residential, commercial and mixed-use developments, located largely in the affluent Mont’Kiara enclave, Serene Heights Bangi, Bukit Jelutong in Shah Alam, Symphony Hills in Cyberjaya and Seremban as well as the creative retail in Solaris Dutamas, known as Publika.
 
Internationally, the Company extends into Vancouver, Canada with its completed mixed-use development, Quintet at Minoru Boulevard City; in Melbourne, Australia, with its 92-storey Aurora Melbourne Central-the tallest development in the Central Business District and the 42-storey Conservatory located on Mackenzie Street.  In Durban, South Africa, the Company has 30 acres of joint venture beachfront mix development land. UEM Sunrise is also the appointed Project Manager, responsible for development and marketing management of the mega mixed-use development Marina One in Singapore.
 
Please visit our website at www.uemsunrise.com

Source: UEM Sunrise Berhad

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Emilia Azyyati
Corporate Communication, UEM Sunrise Berhad
Tel: 017-380 6937/ 03-2718 7725
Email: emilia.rahman@uemsunrise.uemnet.com

Name: Edward Tan
Reputation, Edelman Malaysia
Tel: 017-234 0930/ 03-2287 8689 ext. 413
Email: edward.tan@edelman.com

--BERNAMA