KUALA LUMPUR, Malaysia, Oct 18 (Bernama-PRNewswire) -- International Women's Federation of Commerce and Industry Malaysia (IWFCIM) and Infinity Blockchain Ventures (IBV) has jointly organised the Blockchain and Fashion (BCF): Growing Local Industry Through Sustainable Fashion at the Black Box, Publika on October 15th, 2019 in conjunction with the Malaysia Fashion Week.

With the theme of Growing Local Industry Through Sustainable Fashion, BCF brings together iconic people from the sustainable fashion market and technology providers to showcase how blockchain's transparency and traceability functions.

Dato' Elaine Teh, President, IWFCIM, expressed her excitement on the opportunities available for entrepreneurs today: "The advent of technology enables companies to seamlessly integrate complex capabilities that can trace the whole journey of their products from farm to garment. That represents a whole new meaning to sustainability as consumers can now make smart choices on their purchases based on the information available."

Biji-biji, one of the leading sustainable fashion players, showcased its product, the Merak Banner tote bag. Using the solution from WowTrace, it enables consumers to check and validate the origin of the product, what it is made of, when it is made -- at every stage of the supply chain.

Malaysia's leading technology visionary, Datuk Yasmin Mahmood, CEO, FutureReady Consulting Sdn Bhd says that, "The ABCD technology is embedded in our social fabric today. Specifically, with blockchain, we have arrived at an exciting time, where two-pronged goals are met. Firstly, we can have local industries and communities thrive as their artisan work, culture, heritage and rights can be protected. Secondly, it helps industries and SMEs immensely in integrating the Sustainable Development Goal as part of their strategic focus."

"Sustainability is crucial in order to preserve the future. Through new technologies like blockchain, it can further enhance product traceability and can bring a whole new meaning to the term 'ethically sourced'", cite Cris D. Tran, Regional Head, Infinity Blockchain Ventures.

IBV has a full suite of blockchain solution offerings to support the local entrepreneurs by providing opportunities to learn more about blockchain technology. IBV believes that Malaysia has the potential of having successful blockchain technology implementations due to its diverse market and strong infrastructure. They are also currently working with local players to train more Malaysian blockchain developers to further support the growth of blockchain technology within the market.
 

Photo - https://photos.prnasia.com/prnh/20191018/2615223-1