Malaysian Timber Council appoints management and marketing strategist,
Wong Kah Cane

KUALA LUMPUR, Oct 30 (Bernama) -- The Malaysian Timber Council (MTC) is proud to announce the appointment of Mr Wong Kah Cane as its new Deputy Chief Executive Officer effective 1 November 2019.

Wong, 52, who graduated with a degree in Business Administration from Universiti Utara Malaysia in 1992, started his career transforming SMEs into successful enterprises by bringing in experts for training programmes which centred on strategic management, quality control, sales and marketing.

He is most noted for his contributions in Eu Yan Sang which is a traditional Chinese medicine company. Wong joined Eu Yan Sang in 2000 as its Area Sales Manager and in 2006, he was appointed as General Manager of the company leading Eu Yan Sang’s business development, sales and marketing operations as well as branding. 

During his tenure at Eu Yan Sang, the number of outlets rose from 24 in 2000 to more than 90 in 2015. Wong was the key leader involved in transforming Eu Yan Sang from an exceedingly traditional venture into a modernised retail chain with new product lines, image and popular CSR programmes such as the CNY Hamper Campaign and A Bucket of Gold, which are well-known till this day.

Wong left Eu Yan Sang as its Senior General Manager to take up the post of General Manager at Everpro Sdn Bhd in 2016 and in 2018, he joined Vistage Malaysia as its Business Coach providing training for CEOs. In August the same year, Wong was appointed as an Independent Member of MTC’s Board of Trustee. 
             
“Wong has provided many effective management, marketing and branding strategies as well as training in his previous places of employment which have turned these companies into amazingly successful businesses. I believe he will be a great asset to MTC,” said MTC Chairman Dato’ Low Kian Chuan.

About the Malaysian Timber Council
 

The Malaysian Timber Council (MTC) was established in January 1992 to promote the development and growth of the Malaysian timber industry globally. MTC's main objectives are to promote the Malaysian timber trade and develop the market for timber products globally, to promote the development of the industry by upgrading the industry's manufacturing technology base, to augment the supply of raw materials, to provide information services and to protect and improve the Malaysian timber industry's global image. Further information on the Council’s activities can be obtained from www.mtc.com.my.

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Noraihan Abdul Rahman
Corporate Communications Division       
Tel:  03-92811999 ext 800     
E-mail: noraihan@mtc.com.my

Name: Vijaya Kasinathan
Corporate Communications Division
Tel: 03-92811999 ext 805
E-mail: vijaya@mtc.com.my

--BERNAMA