KUALA LUMPUR, Nov 18 (Bernama) -- Malaysia’s first isotonic drink, 100PLUS, gets Malaysians on their feet with an active lifestyle event - 100PLUS Aktifkan Malaysiaku. The three-part nationwide call to an active lifestyle started in Kota Kinabalu, followed by Kuala Terengganu, with its finale flag-off taking place in Kuala Lumpur on the 16th of November at Bukit Jalil National Stadium. 100PLUS Aktifkan Malaysiaku is a call for an active lifestyle among Malaysians and aims to encourage more to start living an active lifestyle and giving their 100% in everything they do, fueled by 100PLUS.
 
The 100PLUS initiative, Aktifkan Malaysiaku flagged-off over 10,000 Malaysians in attendance, along with 100PLUS ambassadors Datuk Wira Lee Chong Wei, Hairul Azreen, Mira Filzah and Syafiq Kyle. The event culminated in a series of show-stopping performances by some of Malaysia’s best homegrown talent such as ​Ara Johari, De Fam and Hael Husaini.
 
“While we’ve long been associated with sporting moments in Malaysia, we are also more than sports. 100PLUS is a fun and exciting brand that is relevant to anyone who leads an active lifestyle in this fast-moving modern world that we live in, making it applicable in all physical moments where hydration is concerned. We hope that with 100PLUS Aktifkan Malaysiaku campaign, Malaysians are able to strike a balance between getting active in the name of health but in new and fun ways with 100PLUS, and discover what it truly means to live a balanced and active lifestyle,” said Graham Lim, Director Marketing (Malaysia) F&N Beverages Marketing Sdn Bhd of 100PLUS Malaysia.
 
For the first time ever, 100PLUS introduced the brand’s latest environmental initiative in the form of t-shirts that are made entirely of recycled plastic bottles that were given out to all participants of the run.
 
This has been an innovation in the works for some time now and we wanted to ensure that we have a sustainable system in place to ensure the longevity of the initiative before introducing it to Malaysia.
 
Be it at work or at home, we live in a fast-moving environment that requires us to be constantly on the go, and our health should always be at the forefront. However, that doesn’t mean we can’t have fun with it along the way, so grab yourself a 100PLUS and let’s get active.

Source: Mad Hat PR PLT

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Hui San Yap
Tel: 03 27421361  
Mobile: 016 377 2723 
Email: yaphuisan@madhat.asia

--BERNAMA