Proceeds from campaign to fund breast cancer educational programs

KUALA LUMPUR, Dec 3 (Bernama) --  AmMetLife Insurance Berhad (“AmMetLife”) has launched a fundraising campaign to support breast cancer awareness programs undertaken by the Pink Ribbon Wellness (L) Foundation (Pink Ribbon). The money raised from the campaign will help Pink Ribbon provide supportive care and information for all women and cancer survivors through its educational programs.

The fundraising drive was launched at AmMetLife offices by Ramzi Toubassy, Chief Executive Officer, AmMetLife and Datuk Dr Devanand, Consultant Breast Surgeon, Beacon Hospital, Petaling Jaya, who is also the Founder and Chairman of Pink Ribbon. Senior Management and staff of AmMetLife together with Pink Ribbon Council Members were also present to kick-start this nation-wide campaign.

According to Ramzi Toubassy, Chief Executive Officer, AmMetLife, “We believe philanthropy must align with our corporate values, hence it’s important to us that we work to improve the health of our customers and the communities we serve. As such, we are pleased to support Pink Ribbon in their crusade against breast cancer by educating the public about early detection and the preventive measures in place.”

During the campaign period, AmMetLife will contribute RM30 to Pink Ribbon for every new policy issued (for the first 1,000 policies issued)* for one of the company’s two medical plans that provide genomic testing after an individual is diagnosed with cancer. The tests that are covered under the HCC BoostUp Rider and HCC BoostUp plans allow doctors to define the most appropriate treatment options based on the individual’s genetic makeup.
 
Toubassy notes, “Our job, as protectors and partners in navigating life’s twists and turns is to support our customers with solutions that help them live better, longer. At AmMetLife, we offer a combination of insurance and health services to directly address our customers concerns about serious illness. Plans such as the HCC BoostUp Rider and HCC BoostUp give our customers access to the latest diagnostic tools and the support needed throughout their health journey.”

According to Datuk Dr Devanand, “Every day women are diagnosed with breast cancer, some in the early but many in advanced stages. The disease, in its advanced stages, is not only life threatening but surgeries and treatments are difficult and emotionally frightening. Women need to know how to prevent it and be empowered to undergo regular screening, because early detection can truly save lives.”

In conjunction with this campaign, AmMetLife and Pink Ribbon will work together in raising cancer awareness and its associated risk factors through educational programmes for AmMetLife staff and public health talks.

Note: *the contribution will only take place after the cooling-off period of 15 days

About AmMetLife
AmMetLife is a strategic partnership between AMMB Holdings Berhad (AmBank Group) and MetLife International Holdings LLC (MetLife). AmMetLife offers a comprehensive range of life assurance and wealth protection solutions distributed through a combination of over 200 AmBank and AmMetLife branded branch offices, in addition to the strength of its authorised life insurance agents nationwide. The strategic partnership combines the international expertise and financial strength of MetLife with the local strength and reach of AmBank Group to create a customer-centric and modern life assurance solutions provider in Malaysia.

About Pink Ribbon Wellness (L) Foundation
Pink Ribbon Wellness (L) Foundation (LAF 00046) was registered on 28 February 2012 as a Labuan Charitable Foundation under the Labuan Foundations Act 2010. Pink Ribbon Wellness (L) Foundation envisions fighting breast cancer by empowering all women with sufficient knowledge and education on breast health care and preventive measures, advocating regular breast screening for early detection of cancer, providing information of the various treatment options and making available supportive care as a strive towards a better life.
 
SOURCE : AmBank Group

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