KUALA LUMPUR, Jan 14 (Bernama) -- AmGeneral Insurance Berhad (AmGeneral) has been accorded with ‘Property & Casualty Insurer of the Year 2019 - Malaysia’ by Insurance Asia News Awards for Excellence 2019.
The award recognises AmGeneral’s compelling claims’ track record, outstanding market initiatives and profitable growth, taking into account investments in staff development and corporate social responsibility (CSR) initiatives.
“We are truly honoured to receive this recognition as it is a testament to our commitment as we continue to engage and build valuable relationships with our employees, customers and intermediaries, positioning AmGeneral as the ‘Most Trusted Insurer’ in Malaysia – placing emphasis on honesty and transparency in doing business,” said Chief Executive Officer of AmGeneral, Derek Roberts.
Driven by a stronger sales force and committed support from its agents and partners, AmGeneral continues to focus on delivering better valued products and services whilst providing significant experience to its customers in the motor and non-motor segments.
“We’re really focusing on what we can do to make Malaysia a safer place,” Roberts states. “It’s about raising awareness on the roads, giving a peace of mind to customers who have a strong organisation to support them, and it’s about providing our employees with a safe working environment both physically and mentally. That’s the core of what we’re about — to help Malaysia become a safer place.”
Following the first year of liberalisation in 2018, AmGeneral has launched a series of new and improved ‘Better365’ motor and fire products, which included the best-selling Enhanced auto365 Comprehensive Premier, auto365 Third Party Fire and Theft Premier, Fire 365, All Risk 365, and Enhanced Kurnia Travel Supreme catering to the increasing market demands. Currently, the Enhanced auto365 Comprehensive Premier is contributing about 30% to AmGeneral’s overall motor portfolio.
The most recent launches were three new and enhanced products, namely,
(a) auto365 Comprehensive Plus, a level of coverage above the tariffed motor policy that features 7 new additional covers including key care and flood relief.
(b) Newly Enhanced auto365 Comprehensive Premier provides the ultimate motor insurance that makes its all-risk features the perfect protection.
(c) Flexi SME365 offers the flexibility on the sum insured with a selection of 9 essential covers that matches the SME’s business needs, all through one premium, policy and stamp duty.
“We hope that these new and enhanced products and services will equip our valued partners with competitive advantage,” said Grace Quah, Chief Distribution Officer of AmGeneral.
Further reinforcing its customer initiatives, AmGeneral also launched its roadside assistance through Kurnia Connect, to provide immediate assistance for accident victims and help them through the claims journey from lodging a police report, allocating trusted workshops, and making sure that claims are handled quickly.
Currently, AmGeneral leads the industry claims approval process with only 5 days required on average to approve Own Damage claims. AmGeneral also offers an Express Claims process and has an extensive network of motor and windscreen workshops. This is supported by the only over the phone claims lodgement approach in the industry, including free e-hailing options following an accident, document waivers, improved status updates and the longest warranty on workmanship in Malaysia. In 2020, AmGeneral will continue to innovate by introducing a new end-to-end claims service model that will further improve on an already superior Customer claims experience.
In giving back to the community, AmGeneral’s brand, Kurnia organised a CSR programme, ‘Adiwira Topi Keledar’, to inculcate road safety behaviour among school children. Since March 2019, 38,000 limited edition helmets have been delivered to primary school students nationwide in an effort to highlight the importance of putting on motorcycle helmets.
This programme was officially launched by the Prime Minister of Malaysia, Tun Dr. Mahathir Mohamad on 23 August 2019, in collaboration with MyPerintis as a partner to connect with Ministry of Education and Education District Office to reach out to over 100 selected primary schools.
Roberts added, “Moving forward, AmGeneral will continue to capture the opportunity to innovate and transform our business to compete in this competitive environment and maintain our relevance with our partners and customers.”
About AmGeneral Insurance Berhad
AmGeneral Insurance is founded on a combined business of two former entities, AmG Insurance and Kurnia Insurans (Malaysia), with the acquisition of KIMB by AmBank Group and IAG in September 2012.
Under its two retail brands, AmAssurance and Kurnia insure one in every six cars in Malaysia and is one of the leading players in motor with a market share of just over 15%. For overall general insurance, AmGeneral is top three in overall market share as of September 2019 by gross written premium.
With over two million customers, AmGeneral generates business from a comprehensive range of general insurance solutions distributed through a network of 33 branches and counters, servicing over 6,500 agents and dealers, as well as through AmBank’s branches nationwide.
AmGeneral uses its leadership position to understand and provide market-leading customer experiences, making Malaysia’s community safer and more resilient for the future.
