* Minimising challenges in managing agents.
* By digitalising the management of their agents.
* Hence, increasing the company's revenue
 
SERI KEMBANGAN, Feb 13 (Bernama) -- Agentship is the BEST, FASTEST, CHEAPEST and EASIEST fastest way for companies to market their products/services and brands.
 
In recent times, business models using agentship is gaining popularity and is more relevant now.
 
During times of recession, the people always look for ways to increase their earnings. Besides their full time job, many now seek to have a second job or side earnings, to be able to support their families.
 
This is proven with the growing number of gig economy platforms such as Grab, Gojek, Foodpanda.
 
As such, becoming a fulltime or part time sales agent is also an option under the gig economy trend which is also one of the proponents of entrepreneurship.
 
"This scenario stimulates the growing number of small businesses who has their own products and want to use sales agents.
 
"More agents will contribute greater revenue to the company," said Chief Executive Officer (CEO) Ejen2u International Sdn. Bhd. (Ejen2u), Sheikh Ezaiddin Sheikh Mohd. Mustaffa.
 
However more agents will introduce more challenges on managing them, he said.
 
"Ejen2u helps product owners from the beauty and health, fashion, food and beverage products and baby product industries to reduce challenges through digitalisation in the management of agents and this helps improve their business achievements," Sheikh Ezaiddin added.
 
According to Sheikh Ezaiddin, Ejen2u is a cloud-based agent management platform with team members with over 20 years experience in the agentship industry.
                   
It has helped product owners to digitally manage their stockists/agents, thus increasing sales and enriching the lives of both owner and agent, he said.
 
"Ejen2u solves regular issues or problems faced by product owners such as the issue of pricing of a product in the market, debt practices in terms of consignments among agents and the company, no transparency in financial transactions and inaccurate commission calculation," he added
 
Moreover, all the agents of a company would possess their own personal identification or ID which would make an entrepreneur in line with the new digital era of Fourth Industrial Revolution 4.0 (IR 4.0), Sheikh Ezaiddin added.
 
"At the same time, these companies will be able to identify and determine the agents' performances accurately from time to time," he explained.
 
Despite being on six months old, he added, in the short span of time, Ejen2u has achieved numerous recognition, proving its competitiveness and seriousness to become a regional player in the stockist (agentship) industry.
 
Below are our key achievements so far:
 i.        Top 25 MaGIC Global Accelerator Program (GAP)
A tech start-up global accelerator program, selected from 1171 application from 68 countries.
 
ii.        Top 6 Watch Tower & Friends (WTF) Accelerator
Selected from hundreds of application. WTF is also our very 1st investor who believe in Ejen2u. We got a fund of USD$12,500 (RM50,000) pre-seed fund from them.
 
iii.        Strategic partner to Malaysia Digital Economy Corporation (MDEC)
To educate entrepreneur of MDEC on agent management.
 
iv.        Cradle Investment Program (CIP300) from Cradle Fund Sdn Bhd
A pre-commercialisation programme providing a conditional grant of USD$ 75,000  (RM300, 000) and value added assistance of mentoring and consultation.
 
v.            MDEC Islamic Digital Economic (IDE) Mi'yar Award

About Ejen2u:
 
Ejen2u has been established in September 2019. Ejen2u was developed using a start-up business model. A start-up is a company or project initiated by an entrepreneur to seek, effectively develop, and validate a scalable business model.
 
A start-up refers to new businesses that intend to accelerate its business growth.

SOURCE: Cradle Fund Sdn Bhd 

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Sheikh Ezaiddin Sheikh Mohd. Mustaffa
Tel: 017-268 4440

--BERNAMA