KUALA LUMPUR, May 13 (Bernama) -- Electrical & Electronics Productivity Nexus (EEPN), supported by Malaysia Productivity Corporation has organized “Rethink, Reinvent, Revitalize in The New Normal” Forum as part of the government initiative to mitigate the unintended economic consequences of the battle against COVID-19.

The webinar was moderated by former Chief Executive Officer of MATRADE, Datuk Dr. Wong Lai Sum with panellists from Asia-Pacific Economic Cooperation (APEC), Linxens China and Deloitte. 

Senior Minister and Minister of International Trade and Industry YB Dato’ Seri Mohamed Azmin Ali said the initiative is specially organised for companies to take stock of the situation and to design strategies to move forward.
 
“For many enterprises hit by this crisis, business survival is the main concern. In the longer run however, it is imperative that businesses remain sustainable. In this regard, MITI will do its best to bolster the industries and businesses, particularly the SMEs and to ensure the sustainability of employment. One of the core concerns will not only be the number of jobs, but also the importance of productivity of our workers.
 
“These strategies include how to rethink, recover, and to revitalise their businesses post COVID-19. MPC and its partners have arranged for internationally renowned speakers and captains of industry to share their knowledge and insights,” he said during his speech, today.
 
He adds, “The COVID-19 crisis has highlighted the need for a rapid transformation of the Malaysian economy. Accelerating digital empowerment to enrich the lives and livelihoods of Malaysians is the best way forward. In the current situation, I would like to urge the business community to look at the challenges they are facing as an opportunity to add value to their business. There is no better time than now to fast-track their digitalization agenda, across all facets of their businesses.
 
“The fact is that COVID-19 has jolted us to the reality of how crucial and pervasive digitalization is and why we need it more than ever to future-proof our businesses.  Digitalization drives productivity and enhances connectivity among working peers, customers and business partners beyond geographical borders and may even help in reducing the carbon footprint. It will help us achieve sustainable economic growth while protecting the environment and the well-being of the people, “ he said.
  
About the Malaysia Productivity Corporation (MPC)

Malaysia Productivity Corporation (MPC) is a statutory body under the Ministry of International Trade and Industry (MITI). MPC promotes productivity, quality and competitiveness to the industries and organisations in Malaysia. MPC's vision is to be the leading organisation in productivity enhancement for global competitiveness and innovation.
 

Released by MALAYSIA PRODUCTIVITY CORPORATION.

SOURCE: Malaysia Productivity Corporation (MPC)

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Ms. Huda Atiqah
Tel: 013-7261950
Email: Atiqah@mpc.gov.my

--BERNAMA