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November 25, 2024 -Monday

 
  NURTURING THE DESIGNERS OF TOMORROW

Monday 22/06/2020



Nippon Paint Continues Driving the Future of Design with Budding Talents 13 Years On
 
KUALA LUMPUR, June 22 (Bernama) -- Organised by Nippon Paint, the Asia Young Designer Awards (AYDA), will see its 13th year of empowering young, budding designers to be agents of change by creating a positive impact, through design, within their communities. Held annually, student participants go through a rigorous selection process to proudly represent their countries for the grand title of Asia Young Designer of the Year 2019/20 at an international level. Despite the Covid-19 outbreak, AYDA pushes boundaries to continue nurturing designers for a better future.
 
Last year saw architect Tanay Bothara from India take his place at the gold spot in the Architectural Category with his award-winning project that saw him spend six weeks attending the Design Discovery Program at the Harvard University Graduate School of Design; an entire experience worth USD10,000 fully sponsored by Nippon Paint, as part of his winning prize, setting the stage for more to come this July.
 
In 2018, Nippon Paint announced the establishment of the Gennosuke Obata Fellowship Fund at the Harvard GSD - a fund that has been providing financial aid to GSD students from Asian countries for the past two years. This partnership brings an additional program that rewards the Regional Winners of AYDA a 6-weeks all-expense paid experience at the prestigious school.
 
“Nippon Paint conceptualised AYDA as part of the brand’s inclusive business project to empower and groom budding architects and interior designers across Asia. Following the 2019 A Sustainable Future theme that set the motion for aspiring designers to bring to life a sustainable future, we’re eager to see what will be brought to the table for 2020’s Human-centred Design theme,” said Wee Siew Kim, Group CEO of NIPSEA Management Company Pte. Ltd. (Subsidiary of Nippon Paint Holdings Co.)
 
Despite the outbreak of Covid-19 and with safety measurements in mind, Nippon Paint has made the call to present this year’s awards via a virtual ceremony attended by international judges and esteemed finalists representing their country for the grand title of categories in AYDA. The event will see finalists present their award-winning work to an esteemed panel of judges in the Interior Design Category and Architectural Category on the 8th and 9th of July respectively.

SOURCE: Mad Hat PR PLT

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 Vanesa Paxton
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Email: vanesa@madhat.asia

Name: Sarah James
Tel: 012 246 1506 
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--BERNAMA

 
 
 

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