From Left: Haziq Faris - CEO of REKA Inisiatif Sdn Bhd, Arief Imran -  Group CEO of SERV Technology Sdn Bhd

The purchase would continue SERV’s work to create its own mobility ecosystem and leverage on AI to curate mobility-related services  

KUALA LUMPUR, July 2 (Bernama) -- Established in 2017, SERV who was widely known as Southeast Asia’s first Vehicle Super App has now officially joined forces with REKA Inisiatif Sdn Bhd, an ambitious move that could put SERV in the business of moving people plus packages, not just car services. Aimed to be the first future mobility platform, SERV plans to transform businesses in the automotive sector harnessing advanced autonomous mobility technology with REKA as the group’s R&D arm.
 
REKA Inisiatif Sdn Bhd or simply known as REKA, has been involved in Autonomous Vehicle development since 2016 and are pursuing this research towards it’s implementation in various sectors. Through this strategic acquisition, the group is building an ecosystem of integrated mobility focused solutions while applying autonomous technology suitable to the needs of SERV’s users.
 
“SERV has arrived at an exciting crossroad and we are looking at a bigger ecosystem. The key enabler is technology and together with REKA, we are ready to move to our next milestones, venturing into new opportunities in the mobility sector.” comment the Group CEO of SERV Technology Sdn Bhd, Arief Imran.
 
From REKA’s perspective, Haziq Faris, the CEO of REKA Inisiatif Sdn Bhd, said he was thankful to the company’s clients and investors, and assessed the next steps. “Being an R&D company, we build cutting-edge technologies and by joining forces with SERV, we are committed to bring it to the market. We are looking at implementing our autonomous technologies at a bigger scope and rejuvenating digital transformations for various industries,” said Haziq.
 
The group will continue to deliver more value to the stakeholders as REKA further integrates its capabilities in creating cutting-edge technology with SERV’s growing portfolio in engaging with the industry and public. By collaborating together, SERV will be able to produce sleek designs and move forward with various types of multi-dimensional tech solutions which will be needed to address complex problems in the automotive industry.
 
In response to these unprecedented times, mobility technology is definitely navigating throughout this current global phase and forcing most SMEs to convert their business to be more digital friendly. This joint effort will be a breakthrough in the automotive sector with many new opportunities emerging, and new challenges in starting with the year 2020.
 
ABOUT SERV
 
SERV believes that every vehicle owner deserves a safe, transparent and reliable source of services at their fingertips. With that mission, SERV establishes itself in 2017 by offering on-site vehicle maintenance. Today, with a growing number of strategic partnerships, SERV's offering expands to other essential needs of a vehicle under one platform, making them en-route to becoming South East Asia's next vehicle super app.
 
SERV app is available on Appstore and GooglePlay.

ABOUT REKA
 
REKA is a Research & Development company from Malaysia that focuses on delivering digital technologies and automation within organizations. Being one of the first startups to build autonomous vehicles within the region, REKA’s outreach has stretched to other countries around the globe, helping organizations to go digital, strategizing technology implementations and helping the community with Science, Technology & Arts. 

SOURCE: Cradle Fund Sdn Bhd 

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Irma Syazreena
Tel: +6019 352 1038
Email: irma@serv.my 

--BERNAMA