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August 11, 2020 -Tuesday

 
  CIMB BOOSTS INDIVIDUAL AND SME CUSTOMERS' EXPERIENCE WITH INNOVATIVE DIGITAL-FIRST SOLUTIONS

Wednesday 15/07/2020



Introduces two new innovative digital solutions for convenience and seamless banking experience under the new normal circumstances 

KUALA LUMPUR, July 15 (Bernama) -- CIMB Bank Berhad and CIMB Islamic Bank Berhad (collectively “CIMB” or “the Bank”) have introduced two digital-first solutions for customers, namely the online-to-branch account opening process for individual banking customers and Biz Financing Portal for small and medium enterprises (“SMEs”). These paperless solutions are aimed at making CIMB’s banking offerings more accessible, providing safety and convenience by leveraging digital capabilities to enhance customer experience.

Individual customers are now able to submit their application, to open a current or savings account, online via CIMB’s new online-to-branch account opening process. Customers can pre-fill an account opening e-form on CIMB’s website to initiate the process. Once submitted, customers are able to make use of a dedicated e-account opening priority queue available in all branches for the last step of their application i.e. the Know-Your-Customer (“KYC”) due diligence, to complete the account opening. This solution has been rolled out to all branches nationwide and has since reduced the service time for account opening by more than 50%.

As for SMEs, they will now be able to submit financing applications online at CIMB’s Biz Financing Portal. The portal will enable SME customers to upload documents and submit loan applications entirely online, providing convenience by eliminating the need to visit a branch. The portal was launched on 13 July 2020, and customers can now utilise the portal to apply.

Gurdip Singh Sidhu, Group Chief Strategy & Design Officer, CIMB Group said, “The introduction of these digital-first initiatives matter more than ever under the new normal of banking and payments today. These initiatives are aligned with CIMB’s two main pivots of Forward23 i.e. customer and, tech and data, aiming to digitise and simplify our products and processes to provide a more seamless and convenient banking experience to our customers.” 

“Digitalising our banking process also addresses the social distancing considerations to protect the well-being of our customers and employees by significantly reducing the amount of physical interaction required. The current situation has and will certainly reshape customers’ banking behaviour going forward and we are accelerating our pace of innovation to deliver the best value proposition to meet their demand whilst keeping them and our employees safe at all times,” he added.

Complementing CIMB’s Biz Financing Portal is the Amazing Customer Experience (“ACE”) productivity tool for the Bank’s Relationship Managers (“RMs”), that enables them to submit loan applications from commercial customers for processing online. Live since 11 November 2019, the mobile productivity tool is equipped with optical character recognition (“OCR”) and natural language processing (“NLP”) capabilities for robotic process automation (“RPA”), allowing RMs to extract data securely and efficiently to autofill required details. This cuts processing time by reducing manual data entry and automating loan processing. Clients will also receive automatic notifications on their application status, ensuring full transparency. With ACE, RMs remain safe and productive while continuing to serve customers’ needs remotely.

These solutions are part of CIMB’s on-going initiatives to improve end-to-end customer experience using a design-thinking approach, spearheaded by a Transforming Customer Journey (“TCJ”) unit. Moving forward, the Bank will continue with its digitalisation efforts to enhance customer experience and support customers’ needs, particularly in the COVID-19 environment."

For more information, please visit www.cimb.com.my.

About CIMB Group

CIMB Group is one of ASEAN’s leading universal banking groups and is Malaysia’s second largest financial services provider, by assets. It offers consumer banking, commercial banking, investment banking, Islamic banking and asset management products and services. Headquartered in Kuala Lumpur, the Group is present in all 10 ASEAN nations (Malaysia, Indonesia, Singapore, Thailand, Cambodia, Brunei, Vietnam, Myanmar, Laos and Philippines). Beyond ASEAN, the Group has market presence in China, Hong Kong, India, Korea, the US and UK.

CIMB Group has one of the most extensive retail branch networks in ASEAN with 697 branches as at 31 March 2020. The Group’s investment banking arm is one of the largest Asia Pacific-based investment banks, while it offers comprehensive research coverage around of 950 stocks in the region via its CGS-CIMB joint venture.

CIMB Group operates its business through three main brand entities, CIMB Bank, CIMB Investment Bank and CIMB Islamic. CIMB Group is also the 92.5% shareholder of Bank CIMB Niaga in Indonesia, and 94.8% shareholder of CIMB Thai in Thailand.

CIMB Group is listed on Bursa Malaysia via CIMB Group Holdings Berhad. It had a market capitalisation of approximately RM35.7 billion as at 31 March 2020. The Group has around 35,000 employees located in 15 countries.

SOURCE: CIMB Group

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Lynn Guha Thakurta / Juanita Johari
Group Corporate Communications
CIMB Group Holdings Berhad
Email: lynn.thakurta@cimb.comjuanita.johari@cimb.com

--BERNAMA 

 
 
 

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