Carefully sourced from reputable farms and producers from around the world, with a wide range of fresh and affordable products that are as close to farm-to-table produce as one can get

KUALA LUMPUR, Sept 8 (Bernama) -- Drive by the mission to make consumers’ life a little easier with high-quality, tasty food choices at great value, the Dairy Farm Group has officially launched the Meadows brand in Malaysia. The range of Meadows products will be exclusively available at Giant, Cold Storage, Mercato, TMC, G-Ekspres and ShopSmart all over Malaysia.

Created as a result of thousands of taste tests conducted with consumers, every product in the Meadows range has been specially selected with utmost care from countries all around the world, with a focus on quality, value and presentation. As Dairy Farm’s exclusive brand, Meadows promises products that customers can trust and keep coming back to, time and time again.

Mr. Lee Yik Hun, Marketing Director of South East Asia Food, Dairy Farm Group said, “Using a customer-centric approach, we have developed an exclusive range of products we are confident will delight our customers. With Meadows, customers can expect fresh, high quality and great tasting products at affordable prices. Being able to offer truly great quality and great value at the same time is now even more important during these times, where many of us may have to stretch our dollar even further.”

He continued, “Customer feedback on the Meadows range has been overwhelmingly positive and we look forward to introducing even more products in the near future. Meadows is a brand customers know that they can trust, with products at a price point that provides the best value.”

Meadows’ products are made from the best and most delicious ingredients specially sourced from reputable farms from around the world. From importing frozen potato wedges from Netherlands; to harvesting oats from Australia for its oatmeal; or having their almonds grown and produced by Californian farmers, Meadows spares no effort to deliver the best flavours to customers.

Mr. Lee concluded, “Meadows firmly believes that everybody deserves the freshest and best food. This is why Meadows’ prices are made very affordable so that families can enjoy their favourite products at any time. We hope our customers enjoy Meadows as much as we do!”

Said Madam Lim, a working mother of three children: “With the current pandemic, my family is eating home a lot more. It is therefore important to make sure that the produce are fresh, of good quality and sourced from the safest places.”

“We find Meadows fits the bill. It is reasonably priced and offers a wide range too. As they are readily available at the supermarkets and convenience stores near our neighbourhood, Meadows is now our preferred brand."

 
For more information, visit http://m-meadows.com/

About Dairy Farm
Dairy Farm is a leading pan-Asian retailer. At 31^st December 2019, the Group and its associates and joint ventures operated over 10,000 outlets and employed some 230,000 people.

The Group had total annual sales in 2019 exceeding US$27 billion.

The Group provides quality and value to Asian consumers by offering leading brands a compelling retail experience and great service; all delivered through a strong store network supported by efficient supply chains.

The Group operates under a number of well-known brands across five divisions. The principal brands are:

Food
· Grocery retail – Wellcome in Hong Kong and Taiwan; Yonghui in mainland China; Cold Storage in Malaysia and Singapore; Giant in Indonesia, Malaysia and Singapore; Hero in Indonesia; and Robinsons in the Philippines.

Convenience stores
· 7-Eleven in Hong Kong, Macau, Singapore and Southern China.

Health and Beauty
· Mannings in Greater China;
· Guardian in Brunei, Cambodia, Indonesia, Malaysia, Singapore and Vietnam; and
· Rose Pharmacy in the Philippines.

Home Furnishings
· IKEA in Hong Kong, Indonesia, Macau and Taiwan.

Restaurants
· Maxim’s in Cambodia, mainland China, Hong Kong, Macau, Malaysia, Singapore,
· Thailand and Vietnam (directly and via various joint ventures or franchises).

Other Retailing
· Robinsons in the Philippines operating department stores, specialty and DIY stores.

Dairy Farm International Holdings Limited is incorporated in Bermuda and has a standard listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore.

The Group’s businesses are managed from Hong Kong by Dairy Farm Management Services Limited through its regional offices.

Dairy Farm is a member of the Jardine Matheson Group.

SOURCE : GHC Retail (Malaysia) Sdn. Bhd. (GIANT)

FOR MORE INFORMATION, PLEASE CONTACT:
GCH RETAIL MALAYSIA
Name: Mohd Nasrulhanis Ruslan
Tel: +6 019 242 3602
Email: nasrulhanis@giant.com.my

Name: Sarah Koh
Tel: +6 018 772 0129
Email: sarahkoh@giant.com.my

Name: Khairunnisya Hanis
Tel: +6 018 760 9046
Email: khairunnisya@giant.com.my

--BERNAMA