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• The Peruvian and Malaysian governments continue to work on protocols that will allow mangos, avocados and pomegranates access to Malaysia. 
• The main Peruvian foods imported by Malaysia last year were cocoa, fresh grapes, pomegranates, quinoa, blueberries and sacha inchi oil.
 

LIMA, Nov 9 (Bernama) -- Peru continues to focus on Asia with the aim of becoming a strategic partner for the export of its fresh products. With an annual growth rate of close to 5%, Peru is one of the Latin American countries with the greatest international projection. Food exports represent its second largest generator of foreign currency and, even though its main destination markets are currently North America and the European Union, the growth in commercial exchange with Asia in the fruit and vegetable sector has evolved favourably in recent years. 

In 2019, Malaysia received fresh Peruvian products worth over $12,000 million dollars, an exchange that represents over 2% of the Peruvian exports in Asia. This figure, together with the great economic development which Malaysia has shown in the previous years – a GDP with a growth of 4.3% in 2019 - places Malaysia among the main economies in the region. This encourages the great expectations that Peru has regarding this country. 

As a result of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the Peruvian and Malaysian government continue discussing and moving forward on protocols and phytosanitary requirements to achieve market access for mangoes, avocados and pomegranates. The latter product, with an increase of 13.6% last year, is precisely one of the fastest growing in imports to Malaysia. Cocoa and fresh grapes are the most imported Peruvian products by Malaysia, which also receives significant volumes of quinoa, sacha inchi oil and blueberries. Blueberry imports in particular went up by more than 75% in the first quarter of 2020. 

"Malaysia has become a major priority for Peruvian exports due to its great growth potential," said Erick Aponte, Trade Commissioner of PROMPERÚ in South East Asia. "Peru has been participating in the CPTPP since the end of 2018, which allows us to increase the number of Peruvian products with access to the market. Since then we have been working on new protocols and during the last year, we have been managing access for some fresh products, such as pomegranates, avocados and mangoes. The latter two are among the most imported fresh fruits by Malaysia and actually, they are the most recognized Peruvian products outside our borders".

It is important to note that mango currently accounts for 12% of fresh fruit imports into Malaysia, reaching a figure of over 62,000 tonnes. In addition, avocado, another Peruvian fruit that is expected to gain access to the Malaysian market in the short term, has also continued to grow its presence in the Malaysian market, with more than 3,000 tonnes imported last year. 

FOOD TRADE WITH ASIA 

Asia currently accounts for 9% of all Peruvian agri-food exports worldwide. China is the biggest Asian market for Peruvian produce, with a 30% share of all exports, followed by Hong Kong (20%), South Korea (14%), Japan (12%) and Indonesia (8%). To a lesser extent, but growing strongly, are Malaysia, Taiwan, Thailand, Vietnam and Singapore. PROMPERÚ’s trade office for South-East Asia is based in Hong Kong and works to increase the demand for Peruvian food. Opening new markets by establishing strategic partnerships, signing new export protocols, and engaging in tactical promotional campaigns targeting both retailers and consumers are some of its goals.  

SUPER FOODS PERU 

The tremendous biodiversity of Peru, as well as its varied geography that includes the ocean, the coast, mountains and jungles, enables the country to offer a wide array of top quality agri-foods all year round. 

Since 2017, Peru has been showcasing its products under the ‘Super Foods Peru’ brand, which seeks to highlight the high nutrient content of Peruvian produce. In addition to fruit and vegetables, the Andean nation produces grains such as quinoa, native tubers such as maca, and a wide array of seafood from its fishing industry, all of which are protected by this distinctive quality mark. 

Learn more about ‘Super Foods Peru’ https://peru.info/en-us/superfoods
 
SOURCE : PROMPERU

FOR MORE INFORMATION, PLEASE CONTACT:
MINT Global Marketing
Name : Enrique Doncel
Account Executive
Tel : +34 651 927 128
Email : enrique@somosmint.com

Name : Erick Aponte
Trade Commissioner in Hong Kong and South East Asia
Email : eaponte@promperu.gob.pe

--BERNAMA