A Behind-The-Scenes look at the Arts & Technology Behind KSK Land’s Chinese New Year Campaign 


KUALA LUMPUR, Jan 22 (Bernama) -- When all you need to experience the world is by WiFi, your choices for escape are limitless. To usher in the year of the Ox, KSK Land, one of Malaysia’s leading lifestyle property developers has launched a one-of-its-kind experiential digital dreamscape where you get to immerse yourself in an otherworldly digital dreamscape and discover the inspirations behind the residential towers of 8 Conlay - YOO8 serviced by Kempinski. 

Upon arriving at the dreamscape portal (cny.8conlay.com), users will be able to virtually escape into an island paradise that symbolises the Chinese character of prosperity. While exploring at their own relaxed pace, users will be able to interact with icons which enables them to learn more about the inspirations behind 8 Conlay. The soundtrack to the dreamscape is composed by Dae Kim, an internationally acclaimed multi-instrumentalist who has composed an ethereal yet optimistic soundtrack specifically for the dreamscape portal. 

If that’s not enough to entice your curiosity, you can also stand a chance to receive a limited edition Chinese New Year hand-illustrated ang pow packet gift set by spotting the 8 oxen that have been hidden in the virtual dreamscape. A project between KSK Land and multidisciplinary creative studio Fictionist Studio, this custom-designed pop-up set is inspired by Platter, the upcoming experiential dining hall at 8 Conlay.

A closer look at the ang pow packets reveals a nostalgic chic theme that was hand-illustrated by Malaysian illustrator Barbarian Flower. Charming details include beautiful floral elements combined with nostalgic delights such as jelly, white rabbit candy, pineapple tarts and love letter wafers interspersed with Lunar New Year motifs such as birds, peaches, flowers and fishes.

“Bespoke experiences are what we deliver to our customers at KSK Land. In the new norm, facilitating virtual connectivity and digitisation is having a sense of adventure and curiosity. To usher in the year of the Ox, we wanted to give people an experience of ‘escapism’ into a world through the 8 Conlay dreamscape portal where they can immerse themselves while also learning more about the inspirations and the ‘artists’ behind the making of 8 Conlay - KSK Land’s maiden project - through visual and audio interactivity.”

“The custom-made KSK Chinese New Year gift set also serves as a visual reminder on the timeless traditional reunion of family and friends during the festivities, with the plate as the core focus of the gift set. Since food always takes centre stage at any gathering, the plate that it is served on tends to be overlooked. Just like how KSK Land sets the stage for people to work, live and play at 8 Conlay, the plate represents a stage and vessel for the full dining experience. Drawing upon this parallel, for this Chinese New Year, we want to pay homage to this humble household object by using it as a canvas to tell the story of KSK and its businesses, intertwined with festive narratives,” said Joanne Kua, Chief Executive Officer of KSK Group and Managing Director of KSK Land.  

Those who experience the digital dreamscape will also stand a chance to win their very own KSK Chinese New Year Ang Pow gift set. For more details, visit our official Instagram accounts at @8Conlay and @KSKLand. 


NOTE TO EDITORS:


About KSK Land

Founded in 2013, KSK Land is a wholly-owned subsidiary of KSK Group Berhad, an established Malaysian investment holding company. With an existing presence in the general insurance business across Southeast Asia with KSK Insurance Indonesia and KSK Insurance Thailand, KSK Group expanded into the property development market in Malaysia with KSK Land. A dynamic new player on the international property development scene, KSK Land’s maiden project, 8 Conlay, reflects the company’s vision to craft bespoke properties that prioritise design, craftsmanship and lifestyle.

About 8 Conlay

Designed by architect Hud Bakar (of RSP Architects) with landscapes by designer Pok Kobkongsanti (of TROP Studio), 8 Conlay will welcome a new generation of the world’s pioneers and trailblazers to the vibrant heart of Kuala Lumpur. Perfectly poised between nature and the city’s leading attractions, the three-tower integra ed property will elevate the art of living with a five-star Kempinski Hotel, experiential retail quarters and branded residences called YOO8 serviced by Kempinski, which have been curated exclusively by Steve Leung and YOO (Tower A) and Kelly Hoppen for YOO (Tower B).


SOURCE : KSK Land 

FOR MORE INFORMATION OR INTERVIEW OPPORTUNITIES, PLEASE CONTACT:
Name : Amanda Chong
KSK Land – Senior Vice President, PR and Communications
Tel : +601 2284 0004
E-mail : amanda.chong@kskgroup.com 

--BERNAMA