^{Launching speech by YB Dato' Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC) Malaysia during Meet in Malaysia @ Sabah & National Tourism Policy (NTP) 2020 - 2030 Roadshow}


KOTA KINABALU, Sabah, April 23 (Bernama) -- Malaysia Convention & Exhibition Bureau (MyCEB) has taken a step to reimagine ways of charting out a better future for the business events (BE) industry by pounding the pavements of Sabah during the Official Visit of YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC) Malaysia in Conjunction with National Tourism Policy 2020 – 2030 Roadshow and Meet in Malaysia at Sabah. The national bureau falls as the coordinator for the National Tourism Policy Roadshow 2020-2030 appointed by MOTAC.
 
Accompanied by YB Datuk Guandee Kohoi, the newly appointed Deputy Minister of MOTAC, the roadshow establishes MyCEB’s continuous efforts in captivating engagement with industry partners, state and government agencies through the promotion of MyCEB’s latest offerings, campaigns as well as the Malaysia Business Events Strategic Marketing Plan 2021 – 2030 that was launched recently.
 
Witnessing the endless wonders Sabah has to offer, YB Dato’ Sri Hajah Nancy Sukri, Minister of MOTAC remarks that “Tourism continues to be one of the sectors hardest hit by the Covid-19 pandemic and the outlook remains highly uncertain. At the same time, we are working closely with our team, agencies and Ministries just to expand plans and ideas to help recover Sabah’s tourism attraction and attract more local and international tourists to visit at their beautiful places once the cross-border gates are open.”
 
Held at Sabah International Convention Centre, the Meet in Malaysia at Sabah saw a strong support and testament by industry partners with the participation of around 200 industry stakeholders and government officers. The roadshow consists of multiple visits at the local attractions such as Pusat Inkubator Kraf at Kota Belud, Arkib Negara at Kota Kinabalu for their launch of mini studio JKKN TV and island hopping at Sapi Island and Manukan Island.
 
“As the national bureau under MOTAC, MyCEB’s role is far from just observing and appreciating the growth of a state. Our objective includes rallying all business events players to come together as one and push Malaysia globally. The establishment of MyCEB outlines the country’s priorities towards the development of Malaysia as a high-income nation, primarily as an economic contributor and catalyst for job creation and employment.” said Dato’ Sri Abdul Khani Daud, Chief Executive Officer of MyCEB.
 
Hopeful with the outcome of the roadshow, Dato’ Sri Abdul Khani Daud is confident with the resilience of Sabah’s BE industry. “Today’s sessions in many ways, reflect what truly business events is made up of – knowledge transfer in a borderless world, even more apparent digitally as we wait for the right time to reignite physical presences.”
 
Let us move towards BE Greater, Together and Meet in Malaysia
 
About MyCEB
MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture, Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.
 
For more information, please visit www.myceb.com.my and follow us on www.facebook.com/MyCEB, Twitter (@MyCEB) and Instagram/MyCEB 

Source: Malaysia Convention & Exhibition Bureau (MyCEB)

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Farah Annesa bt Jasmi
PR & Communications
Malaysia Convention & Exhibition Bureau (MyCEB)
Tel: +603 8893 4551
Email: annesa@myceb.com.my  
Website: www.myceb.com.my #myceb
 
--BERNAMA