AXA Affin General Insurance has launched FIT+ ― the first-of-its-kind health and wellness mobile app among general insurers in Malaysia. AXA hopes to go beyond insurance by providing meaningful services that could not only help customers to stay healthier in a convenient and accessible manner, but also improve their lifestyle behaviours.
 

KUALA LUMPUR, July 5 (Bernama) -- As a trusted insurer committed to empower better and healthier lives, AXA Affin General Insurance Berhad (AXA) has launched FIT+ ― the first-of-its-kind health and wellness mobile app among general insurers in Malaysia.

The launch of Fit+ app embodies the core purpose of AXA, which is to play an active role in protecting what matters to customers. AXA hopes to go beyond insurance by providing meaningful services that could not only help customers to stay healthier in a convenient and accessible manner, but also improve their lifestyle behaviours.

Soo Wai Har, Chief Commercial Lines Officer of AXA, said  the pandemic has dramatically accelerated the demand to drive improvement in affordability, quality, and seamless access to healthcare through innovative technology – more so with Malaysia having the highest percentage of digital consumer population in South East Asia.

“Realising the increasing protection needs amidst the ongoing medical inflation and pandemic, we rapidly address the factors that influence our customers’ needs and deliver innovative solutions that could contribute towards protecting their well-being. By introducing Fit+ and providing convenient access to health-related services and insights at a time when it’s most needed, we believe we can help customers to take control of their own health and receive the protection they need anytime, anywhere.”

Offered exclusively to SmartCare Optimum and SmartCare Optimum Plus policyholders, Fit+ is specially designed to help customers better understand and manage their own health with unique, personalised functions such as Personal Health Records Tracking, Personalised Health Engagement, Personal Medicine Tracker and more. Easy and convenient to use, Fit+ allows customers to search for hospitals or doctors nearby and enjoy a variety of wellness contents written by health professionals.

To encourage customers to stay healthy and provide greater value throughout their health journey, AXA has implemented a reward system in the app - the healthier they are, the more ‘reward points’ they will earn to redeem vouchers and goodies within the app.

As part of the launch campaign, AXA is also providing RM50 worth of reward points for new sign-ups of eligible plans (SmartCare Optimum and SmartCare Optimum Plus) from 1^st July 2021 till 30^th September 2021, on first-come-first-served basis.

Fit+ is now available for download on App Store and Play Store. For more information, please visit Fit+ is now available for download on App Store and Play Store. For more information, please visit https://www.axa.com.my/fit+andyou   

ABOUT THE AXA GROUP    
The AXA Group is a worldwide leader in insurance and asset management, with 171,000 employees serving 105 million clients in 61 countries. In 2016, IFRS revenues amounted to Euro 100.2 billion and IFRS underlying earnings to Euro 5.7 billion. AXA had Euro 1,429 billion in assets under management as of December 31, 2016.
The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY.
The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.
It is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.
This press release and the regulated information made public by AXA pursuant to article L. 451-1-2 of the French Monetary and Financial Code and articles 222-1 et seq. of the Autorité des marchés financiers’ General Regulation are available on the AXA Group website (axa.com).  

ABOUT AXA INTERNATIONAL NEW MARKETS
AXA International & New Markets provides protection to customer, people and businesses alike – so that they can pursue their lives and ventures with peace of mind – in fifth geographies, Asia, Middle-east, Africa, Europe & Latin America, and gathers the smaller and high-growth markets of the AXA Group. AXA International & New Markets is part of the AXA Group, a worldwide leader in insurance and asset management, with 160,000 employees serving 105 million clients in 64 countries. In 2017, IFRS revenues amounted to Euro 98.5 billion and underlying earnings to Euro 6.0 billion. AXA had Euro 1,439 billion in assets under management as of December 31, 2017.  

ABOUT AXA AFFIN GENERAL INSURANCE BERHAD
Incorporated in Malaysia in 1975, AXA Affin General Insurance Berhad is an associate company of AFFIN Bank Berhad. As one of the fastest growing general insurance companies in Malaysia and leader in medical and health insurance (Source: ISM), AXA offers comprehensive protection solutions to individuals and businesses in all areas of general insurance.

AXA protects over 1.5 million customers and are supported by more than 800 employees in 23 offices with multi-distribution channels of over 5,000 agents, brokers, franchise and bank partners nationwide. 

Corporate Responsibility strategy:  
http://axa.com/en/about-us/strategy-commitments 
 
SRI ratings: 
axa.com/en/investor/sri-ratings-ethical-indexes

Source: AXA Affin General Insurance Berhad

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Sheena Ho
Tel: +603 2170 8548/012 309 1193
Email: sheena.ho@axa.com.my

Name: Allison Lee
Tel: +603 2170 8259/016 228 2916
Email: allison.lee@axa.com.my 

--BERNAMA