Company will provide sneak peek of its chicken breast product next weekSINGAPORE, Dec 16 (Bernama-BUSINESS WIRE) -- Eat Just, Inc., a company that applies cutting-edge science and technology to create healthier, more sustainable foods, announced today that its GOOD Meat division has been granted regulatory approval to sell new types of its history-making cultivated chicken products in Singapore. The first glimpse of one of multiple new formats, a chicken breast, will occur at the JW Marriott Singapore South Beach next week when a group of young people from
Camp Asia’s Super Chef Camp will sit down to a dinner of cultivated chicken.
The latest approval by the Singapore Food Agency (SFA) comes on the one-year anniversary of GOOD Meat’s
first-in-the-world launch of real, high-quality meat created directly from animal cells and is a shining example of the country’s commitment to enterprising technological solutions that advance environmental stewardship. Supporting the fast-growing cultivated meat sector is part of Singapore’s bold “30 By 30” campaign to build up the island nation’s capability and capacity to produce 30 percent of its nutritional needs locally and sustainably by 2030.
GOOD Meat is continuing to invest in its future in Singapore as well. The design and manufacturing of vessels and systems that will enable significant increases in cultivated meat production capacity are underway now with the goal of having the equipment installed and operational in the next two years. The company will continue to hire engineers, scientists, manufacturing professionals and others locally to run the facility and drive the business.
“A lot has changed in our world over the last year, but one thing has stayed the same: Singapore continues to lead the global transformation to a smarter, more sustainable food system. We’re proud to celebrate our one-year-anniversary of the first-ever sale of cultivated meat with this important regulatory and product announcement that’s again taking place in Singapore,” said Josh Tetrick, co-founder and CEO of Eat Just.
GOOD Meat is curating new opportunities for consumers to purchase cultivated chicken dishes at some of Singapore’s famed hawker centers in 2022, the first of which will be Loo’s Hainanese Curry Rice, a family-run business for 74 years. Hawker stalls are a celebrated microcosm of Singapore’s multicultural society and their livelihoods have been jeopardized by a downturn in business during the pandemic. In support of hawker culture and the community, GOOD Meat will also be making a donation toward this cause through the National Volunteer and Philanthropy Centre (NVPC).
GOOD Meat also
announced Wednesday that world-renowned chef humanitarian José Andrés has joined the Board of Directors and has pledged to serve the company’s cultivated chicken at one of his restaurants in the United States following regulatory review there. Andrés, whose ThinkFoodGroup operates more than 30 restaurants in the U.S., will provide culinary counsel to the company’s team of chefs and scientists as they work to improve taste, texture and versatility of their products that will ultimately be sold in Singapore and around the world.
