KUALA LUMPUR, Jan 5 (Bernama) -- Asia Pacific Investment Bank Ltd. (LL 11654) (licensed Labuan investment bank) (APIB) and its subsidiary, Asia Digital Bank Ltd. (Labuan Investment Bank) (LL 16434) (licensed Labuan investment bank) (AsiaDB), have officially appointed Ong Ching Yee, a local well-loved and talented news anchor, as the banks’ Brand Ambassador starting from January 2022.

Mr. Liu Xuming, Chairman of APIB, said that Ms. Ong is an outstanding anchor and show host in the Malaysian news industry and mass communication field. The bank is very honoured that Ms. Ong has become its brand ambassador.

“When we first approached her about being our brand ambassador, we were drawn to her confidence and fierce ambition. Her passion for journalism is consistent with our banks’ vision, which is to spread the knowledge and benefit of digital finance. With her as our brand ambassador, in addition to boosting the companies’ brand awareness, Ching Yee will also assist us in reaching our goals faster,” added Mr. Liu.

Ms. Ong is also honoured to be the banks’ brand ambassador. As a TV news anchor, she has always been open to new developments.

“APIB and AsiaDB are financial institutions established in Labuan International Business and Financial Centre (Labuan IBFC) by Nanjing Zijin Investment Group Co Ltd., a well-known local state-owned enterprise in China, and has been approved by the Labuan Financial Services Authority (Labuan FSA). To be able to become their brand ambassador, it is a great honour for me to continue to bring you the latest and timely investment and digital financial news, information and knowledge as well as to promote the development of cross-border finance and digital finance in Malaysia and China,” expressed Ms. Ong.  

Ms. Ong is currently a well-known, Chinese-language news anchor. She is recognized for her impeccable news presenting skills in the broadcasting industry which landed her the Best News Presenter award at the Golden Awards in 2017. Moreover, she was also voted as the Top 5 Most Popular Female Artiste at the Golden Awards 2017. Furthermore, she is also the host of several large-scale TV shows and has a lot of experience in cooperating with businesses and brands. Her rich experience and popularity in various fields assured APIB that she is the perfect partner for them, and the bank hopes to work with her to further promote the banks’ philosophy, vision, products and services. Her brand ambassadorship with APIB and AsiaDB is considered to be a great addition to the banks.

About APIB and AsiaDB

Asia Pacific Investment Bank Ltd. (Registration No: LL 11654) (licensed Labuan investment bank) (“APIB”) was initiated by China Nanjing state-owned Nanjing Zijin Investment Group Co Ltd. and approved by Labuan FSA of Malaysia. The bank formally obtained its investment banking license in April 2017. Its main services include bond underwriting, trade finance, asset management, wealth management and Islamic finance. The bank is currently headquartered in Labuan, with its main marketing office in Kuala Lumpur.

Its wholly-owned subsidiary, Asia Digital Bank Ltd. (Labuan Investment Bank) (Registration No. LL 16434) (licensed Labuan investment bank) (“AsiaDB”), was incorporated in the Federal Territory of Labuan, Malaysia, that strives to spearhead the creation of a brand new, digital self-financing ecosystem. As a licensed digital finance institution, their aim is to set up the foundation for global blockchain-empowered digital finance development and provide digital asset management and trading transactions that are lawful, secure, convenient and cost-effective.

For further enquiries, please contact (WhatsApp) wa.me/60176926126 or (Email) info@apdib.com, or visit APIB’s website at http://www.apdib.com/.

Source: Asia Pacific Investment Bank (APIB)

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Tang Quin Ni
Rechner Sdn Bhd
Tel: 019-2167686

--BERNAMA